Responsibilities
TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.
We're seeking a Senior Content Strategist to lead TikTok LIVE Gaming's content and ecosystem strategy across creators, publishers, and the broader content supply landscape. This role is responsible for setting content direction, developing scalable formats and support models, and influencing strategic decisions that shape the health and growth of the entire LIVE Gaming ecosystem.
You will serve as a cross-functional leader and subject matter expert, bringing together platform data, user behavior, product alignment, and business objectives to drive content growth across the board.
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Responsibilities:
Strategic Content Planning
- Own content planning and directional frameworks across creators, publishers, game categories, and feature adoption initiatives.
- Define content development timelines and vertical strategies aligned to platform priorities and lifecycle stages.
- Translate business goals into actionable content priorities across all supply sources.
Ecosystem-Wide Demand & Supply Analysis
- Guide strategic decisions using performance insights from creators, publishers, and category-level diagnostics.
- Work with Algo PMs, analysts, and Product Ops to identify gaps, test hypotheses, and shape content investment plans.
- Recommend content and traffic priorities to sustain growth across the ecosystem.
Content Format & Initiative Development
- Design and lead high-impact, scalable content initiatives to expand adoption of targeted formats and drive creator, viewer and publisher engagement.
- Define and track performance metrics to evaluate content effectiveness, operational efficiency, and scalability across creator segments.
- Align content innovation with go-to-market timing and new product launches.
Measurement & Insights
- Build content success metrics and dashboards in collaboration with analytics partners.
- Track performance trends across creator tiers, publishers, and content categories.
- Synthesize findings to support content strategy, product alignment, and team planning.
Traffic Strategy & Support Systems
- Partner with the Creator Growth team to develop scalable traffic strategies that prioritize high-quality content and support creator and publisher success.
- Define clear criteria for resource distribution and content visibility across different supply sources and content types.
- Ensure resource allocation reinforces platform standards by elevating content that meets performance, engagement, and quality benchmarks.
Cross-Functional Ecosystem Leadership
- Partner with Product, Creator Growth, and Marketing to align ecosystem-wide content strategies.
- Provide planning structure and mentorship to junior strategists
- Collaborate with policy and moderation to ensure scalable quality enforcement and integrity.
Qualifications
Minimum Qualifications:
- 5+ years of experience in content strategy, ecosystem development, or creator/publisher operations within gaming or livestreaming platforms.
- Demonstrated success leading cross-functional strategy with measurable platform impact.
- Strong grasp of creator and publisher ecosystems, traffic planning, and growth-stage content development.
- Analytical depth and storytelling skills; comfortable influencing at all levels of the org.
- Ability to drive clarity across complex systems and mentor others in content strategy.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $89000 - $164000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.