Responsibilities
About the Team & Role:
At TikTok, our Global Business Solutions (advertising) team plays a crucial role in generating revenue by promoting our advertising solutions, onboarding new clients, driving effective ad campaigns, and more. As the TikTok community grows at an unprecedented speed worldwide, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real-time.
TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From executing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise and sales acumen with a customer-centric mindset to help businesses achieve their marketing goals on TikTok.
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We are looking for a Sales Director within our SMB sales organization who will be responsible for driving strategy and client service expectations within Home & Fashion verticals across North America and globally. You will serve as the advocate for these categories both internally and externally. You will manage a team of Head of Industry leaders and scaled sales teams, and will be expected to work closely with our cross functional partners to find creative, product, and measurement solutions for our high opportunity clients in the Commerce category and Home & Fashion verticals. You will have a deep knowledge of media, entertainment, and commerce combined with excellent communication and analytical skills. Success in this position requires a focus on long-range revenue planning, project/relationship management, team building, measurement/forecasting, and the ability to tell a strong story that shows TikTok's unique and proven ability to drive client business transformation. TikTok currently observes a hybrid working policy of 4 days in the office each week and 1 day working remotely. This position is full-time and based out of our Austin, TX office.
Responsibilities:
1. Play primary role in defining and driving the overall vertical solution vision and long-term business strategy for the vertical
2. Leverage market data, historical category performance, and industry insights to develop long-range strategies and annual business plan
3. Collaborate with key stakeholders to set go-to-market priorities, product adoption goals and track revenue growth and important focused initiatives
4. Synthesize market feedback to identify revenue growth opportunities and competitive threats. Define client problems, size opportunities and prioritize initiatives for the vertical that are differentiated, scalable and repeatable.
5. Hire, coach, and develop a multi-level management team equipped to design books of business, acquire clients at scale, be strategic consultants to our partners, and accurately forecast and manage revenue to ambitious quotas
6. Maintain up-to-date knowledge of TikTok's features and ad units and consult clients on TikTok product offerings and demonstrate expertise of creative programs, product capabilities, measurement, commerce, attribution, and KPIs
Qualifications
Minimum Qualifications:
- Proven leadership experience in marketing, advertising and/or sales, specifically within brand building and mobile advertising.
- Experience building and leading high-performance teams, including managing other people managers
Preferred qualifications:
- Experience in and familiarity with leading commerce-focused customer initiatives and goal attainment
- Flexibility to function and thrive in a fast-moving high growth environment.
- Ability to identify and more importantly, solve problems that arise for the business and team
- Experience working with cross-functional teams to achieve the organization's goals through sharing best practices, understanding other's work-stream and aligning on priorities