Responsibilities
Team Introduction:
As part of the Monetization Product, the SMB Growth Guidance team is positioned to help SMB customers grow with TikTok through personalized, actionable, and effective guidance. We're seeking an experienced Product Marketing Manager to drive the strategy and operation work of the Guidance product team. This role will work with the product, sales department, and other cross-functional teams to build something new and scale it quickly. The right candidate will be excited about creating from scratch and thrives in dynamic, and often ambiguous environments.
About the Role:
- Lead NA/LATAM comprehensive market research efforts, combining quantitative data analysis and qualitative user feedback to identify pain points and blockers. Translate these insights into actionable product solutions across multiple touchpoints.
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- Drive operational excellence by prioritizing product features and initiatives, developing clear communications and marketing materials, and designing strategic growth plans with well-defined success metrics to drive product adoption
- Serve as the project manager for assigned projects, orchestrating cross-functional collaboration, and guiding teams with data-driven insights to ensure timely and successful delivery of solutions
- Monitor, measure, and analyze the impact of initiatives against key performance indicators, and continuously optimize strategies based on findings.
Qualifications
Minimum Qualifications:
- Minimum 5 years of experience in product strategy, product marketing, growth, or related functions.
- At least 2 years of professional experience in digital advertising or a closely related field, with a deep understanding of the industry landscape and emerging advertising solutions.
- Strong quantitative analytical skills and strategic thinking capabilities.
- Proven project management and process management expertise.
- Demonstrated ability to solve complex problems by synthesizing insights from diverse sources such as data sets, user interviews, and market research.
Preferred Qualifications:
- Experience collaborating with international teams across multiple time zones.
- Familiarity with TikTok advertising solutions.
- Exceptional ability to work cross-functionally with diverse teams and stakeholders, with strong relationship-building, collaboration, negotiation, and influencing skills.
- Prior experience working with small and medium-sized businesses (SMBs).
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $128000 - $244888 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.