Responsibilities
About Us:
ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services - over 2.5 billion people interact with ByteDance products, including TikTok.
Why Join Us:
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
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About the team
The team is responsible for lead a world class team and set the TikTok strategy for the Latin American market, evolve the value proposition for local TikTok ecosystem and build rich partnerships with other regional teams to effectively deliver this strategy. Main partners will include regional leaders for sales, product, comms, marketing, business development and policy.
Responsibilities
- Responsible for building a world-class team and executing TikTok strategy for the market, with a primary focus on growing user base and content ecosystem in the region.
- Lead regional content strategies to grow priority content formats and creator/communities, set strategic content partnerships with creators and publishers, and to drive diversified and safe high-quality content on the platform to attract and retain users.
- Drive regional and local content strategies aligned to product priorities to drive product adoption. Working closely with Product and Ops colleagues, identifying key platform goals for creators and publishers across regions.
- Set regional OKRs, metrics and success measures and strategies to deliver upon those goals. Rollout programs and content strategies that will help mobilize at scale creators and publishers, consistent with our overall platform objectives.
- Lead and grow teams to manage the overall content communities, creators, content partnerships, and in-app content initiatives at the regional level.
- Serve as a spokesperson as necessary for TikTok with partners, press, policymakers, and other stakeholders, to present TikTok's narrative clearly and with local resonance.
- Partner closely with the GBS, product, user growth, T&S, legal, comms, and policy teams in order to support, innovate and effectively grow our user base at regional level, also to support revenue efforts.
- Work on strategic cross-functional workstreams and forums to drive best-in-class operation of the business in the region, in partnership with other regional leaders.
- Identify content opportunities and business challenges for the platform in the region, including monitoring competitors and industry/market trends.
Qualifications
- 10+ years of relevant industry experience in a major media or tech business, ideally with a focus on content operations or development, marketing, content partnerships, and/or multi-channel content platforms.
- Deep understanding of the content, social media and media business landscape; familiarity with both traditional and advanced digital marketing channels; strong insight into digital content strategies and product operations.
- Experience working with online communities,policymakers and media outlets.
- Experience building, managing, leading, and inspiring creative, collaborative, and high performing teams and proven performance indirectly leveraging cross-functional teams to drive strategic growth initiatives
- Strong organisational skills with the ability to be flexible and meet deadlines in a fast-paced, startup environment. Exemplary interpersonal and analytical abilities.
- Fluent (spoken and written) in English and Portuguese required, Spanish is preferred
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at Tiktokops.accomodations@tiktok.com.