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Promote Product Marketing Manager

AT TikTok
TikTok

Promote Product Marketing Manager

Singapore

Responsibilities

Team Introduction
Mobile Ads team locate within the SMB Growth team, and focus on revenue and EMAA of mobile advertising platform, including Promote , TT Seller Center app-Ad and Mobile lite globally.

There are PM, product operation and growth operation roles in team, we are the production and operation team for mobile ads solutions.We establish a differentiated GTM strategy based on customer segmentation (3 verticals: e-commerce, non-e-commerce business, creators) to achieve revenue growth.

Responsibilities:
- Work closely with the product team, independently managing the full cycle of complex operations including market research, product planning, testing, launch, and GTM (Go-To-Market) promotion, taking responsibility for product growth and penetration metrics.

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- Data-driven approach, independently identifying opportunities for product optimization, assisting in evaluating internal and external product demands, as well as product launch and testing activities.
- Promote coordination and collaboration between upstream and downstream teams related to the product, such as but not limited to advertising products, e-commerce, live streaming, content review, risk control, payment, etc., to improve the efficiency of cross-team cooperation.
- Responsible for customer feedback and response plans, liaising with international commercial product user feedback, advertising platform customer service, and other parallel feedback teams to resolve customer issues.
- Act as the team's product expert, responsible for product training, maintaining product documentation, operation manuals, and other product operation tasks.

Qualifications

Minimum Qualifications
- Over 3 years of experience in market or internet product operations-related fields.
- Possess data analysis skills and experience in using data to identify opportunities and develop product operation plans.
- Strong ability to collaborate and drive progress across cross-functional teams, including product and sales.
- Good project coordination and management skills.
- Business-level English communication skills, able to fluently communicate in English, for example in product training.

Client-provided location(s): Singapore
Job ID: TikTok-7506300860185987335
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • HSA
    • Life Insurance
    • Fitness Subsidies
    • Short-Term Disability
    • Long-Term Disability
    • On-Site Gym
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Snacks
    • Pet-friendly Office
    • Happy Hours
    • Some Meals Provided
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K) With Company Matching
    • Performance Bonus
    • Company Equity
  • Professional Development

    • Promote From Within
    • Access to Online Courses
    • Leadership Training Program
    • Associate or Rotational Training Program
    • Mentor Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)

Company Videos

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