Responsibilities
We are seeking a highly motivated and marketing-driven Program & Market Insight to represent our team across Thailand and broader Southeast Asia (SEA) markets. The ideal candidate will bring strong, 360-degree marketing expertise with a proven track record of executing impactful campaigns or initiatives in Thailand and SEA. This role requires familiarity with Thailand and SEA's unique cultural and market dynamics, with an added advantage if the candidate has lived, studied, or worked in Thailand
Responsibilities:
- Market Representation: Act as the main representative for Thailand, providing insights and strategies to drive market-specific approaches across both regions.
- Market Analysis & Strategy: Conduct comprehensive market research, competitive analysis, and audience insights to shape effective, localized marketing strategies for Thailand and SEA.
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- Campaign Development: Design and execute 360° marketing campaigns across various touchpoints (digital, social, PR, partnerships) that align with brand objectives and resonate with audiences in Thailand and SEA.
- Program Coordination: Lead and coordinate programs for Thailand and SEA, from planning through execution, ensuring each market's needs and target KPIs are addressed while adhering to brand guidelines.
- Case Study Development: Use strong case study knowledge to analyze successful and unsuccessful marketing efforts, drawing lessons to apply to current and future initiatives across both regions.
- Cross-Functional Collaboration: Collaborate with internal teams (product, content, operations) and external partners to drive cohesive strategies and maximize campaign impact.
- Insights Reporting: Prepare and present comprehensive market insights reports, highlighting trends, consumer behaviors, and performance metrics specific to Thailand and SEA markets.
Qualifications
Minimum Qualifications:
- Marketing and Market Insights Experience: Minimum of 3 years in marketing, with a focus on strategy, execution, and insights-driven decision-making.
- 360° Marketing Mindset: Demonstrated ability to think holistically, utilizing multi-channel approaches for full marketing impact.
- Strong Case Study Knowledge: Proven experience in analyzing and applying marketing case studies in strategic planning and execution.
- Thailand and SEA Market Expertise: Deep understanding of market dynamics, consumer behaviors, and cultural nuances across Thailand and SEA.
- Analytical & Strategic Skills: Strong analytical skills to transform data and insights into actionable strategies, with a results-oriented approach.
- Excellent Communication Skills: Proficiency in Thai and English, with strong communication skills to facilitate cross-functional and cross-cultural collaboration.
Preferred Qualifications:
- Experience in Thailand and SEA: A strong preference for candidates who have lived, studied, or worked in Thailand, with familiarity with local languages and cultural insights.
- Familiarity with social media platforms, e-commerce trends, and digital marketing practices specific to Thailand and SEA.
- Ability to navigate a fast-paced, dynamic environment and adapt to evolving market needs.