Product Operations Manager (Incentive Growth) - User Growth (San Jose)
Responsibilities
About the team
The User Growth (UG) Department leads TikTok's growth efforts for expanding our user base and building our community. We provide strategic growth plans and leverage various marketing, product, and analytical methods to achieve and sustain fast growth. The UG team has a series of mature product growth levers and is proficient in applying them to various businesses. At the same time, we also build new solutions to help the business achieve impactful breakthroughs. We are seeking a results-oriented and strategic operator to support incentive product operations across the AMS regions. This role requires strong business development expertise, cross-functional collaboration, and a growth mindset to elevate our incentive products to the next level.
Responsibilities
- Responsible for driving key metrics for incentive product operations in the US region, including but not limited to user growth, localization, content expansion, and user experience;
- Track and analyze regional campaign data to assess the quality and effectiveness of incentive campaigns. Deeply understand user needs and preferences by translating metric fluctuations into localized insights to inform and optimize product team strategies.
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- Execute/Implement a marketing strategy to drive user growth uplift. This will involve leveraging a diverse range of channels such as partnerships, go-to-market initiatives, influencer marketing, SMS campaigns, paid advertising, OOH, and more;
- Work closely and collaboratively with product managers, data delivery teams, XFN stakeholders, and regional teams to achieve ambitious targets and ensure alignment across all departments;
- Closely manage regional user feedback for incentive campaigns, taking swift action when necessary. Document and analyze feedback cases to identify trends and continuously improve user experience.
Qualifications
Minimum Qualifications
- A bachelor's degree or above, preferably in fields such as Product Operation, Marketing, Content Strategy, or a related discipline.
- 1+ years of proven experience in the tech industry, with a focus on areas like content creation, product operations, incentive growth, marketing, digital marketing, or related fields.
- Strong analytical skills with the ability to interpret data, identify trends and communicate insights effectively. Experience in project management and data analysis tools is preferred;
Preferred Qualifications
- Proven ability to work collaboratively with multiple stakeholders and across various business units;
- Familiar with user acquisition strategies and popular social media platforms, including but not limited to TikTok.
- Team player, goal-oriented, ready to embrace change and challenges, able to work in a global team efficiently.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $88000 - $151112 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.