Product Marketing & Operations Manager, Creative, METAP
Responsibilities
The TikTok Creative Product Marketing & Operations team develops world-leading tech solutions for ads creative production, interpretation, and optimization, empowering and inspiring advertisers, creators, and other third parties to deliver the best engaging creative experiences to end users. We are partner-oriented and dedicated to technical excellence. Our goal is to drive and lead technological innovation in the ads tech and creative industry, powering products and delivering value for our clients, creators, and the entire ecosystem.
What we're looking for:
We are seeking a Product Marketing & Operations Manager to join TikTok's Creative Product Marketing & Operations team in Dubai. This role blends strategic planning, product marketing, and operational excellence to accelerate advertiser success and creative product adoption across METAP. The ideal candidate combines analytical depth with cross-functional leadership, bringing structure, insight, and innovation to how TikTok empowers brands and creators.
Responsibilities:
1. Strategy & Operational Excellence
- Partner with regional Operations and Sales teams to define and execute data-informed go-to-market and growth strategies for TikTok's Creative and Creator solutions
- Lead high-impact, cross-functional initiatives that align with TikTok's growth priorities and drive advertiser enablement at scale
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- Design and implement operational processes, business planning, and performance frameworks that embed accountability and support sustainable product adoption and market expansion
2. Advertiser Enablement & Product Adoption
- Lead 1st-party and 3rd-party creative product adoption across METAP - Design and delivering workshops, trainings, and playbooks that elevate advertiser performance
- Partner with sales and marketing science teams to translate advertiser feedback into actionable insights, shaping future product development and feature prioritization
- Provide advertiser-level operational support and ensure a seamless customer experience across the creative product lifecycle
- Champion best practices and incentive programs that boost creative effectiveness and advertiser satisfaction
3. Data, Insights & Reporting
- Translate complex datasets into actionable insights and clear narratives that inform business decisions and product strategy
- Collaborate with Data Engineering, Product, and Marketing Science teams to uncover performance drivers and market opportunities
4. Cross-functional Collaboration
- Act as a strategic connector between Product, Sales, Business Marketing, and HQ counterparts to co-create advertiser-centric creative solutions
- Build strong partnerships with internal and external stakeholders across METAP to influence strategy and deliver measurable business impact
Qualifications
Minimum Qualifications:
- Master's degree or equivalent experience in an analytical, business, or marketing-related field
- 5 years' experience in strategy & operations, product marketing, or advertiser success roles within digital advertising or technology environments
- Experience in digital advertising ecosystems, product management, or creator marketing
- Self-starter with strong project management skills, ability to grasp core context, identify key risks, and cooperate with all parties to achieve goals
- Analytical, data-sensitive, and goal-driven. Comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial-and-error iterations, and constantly improving through proficiency in data analysis tools
- Comfortable navigating global organizational structures and aligning objectives with cross-functional teams.
Preferred Qualifications:
- Demonstrated success managing cross-functional projects in fast-paced, global organizations
- Experience with TikTok Creative, Creator and AI Solutions (e.g., TikTok One, TikTok Symphony) and familiarity with marketplace dynamics
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.