Product Marketing Manager Intern (GBO) - 2025 Project Intern (BS/MS)

Responsibilities

Team Introduction:
TikTok's SMB global business operation team aims to provide advertising product solutions to SMB advertisers, to grow SMB advertisers together. You are joining a team of operational expertise with a customer-centric mindset, who proactively drive the client's growth strategy, including upsells, renewals and campaign reactivations.
We are looking for talented individuals to join us for an internship in 2025. Internships at TikTok aim to offer students industry exposure and hands-on experience. Turn your ambitions into reality as your inspiration brings infinite opportunities at TikTok.

Internships at TikTok aim to provide students with hands-on experience in developing fundamental skills and exploring potential career paths. A vibrant blend of social events and enriching development workshops will be available for you to explore. Here, you will utilize your knowledge in real-world scenarios while laying a strong foundation for personal and professional growth.

Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to TikTok and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early.

Responsibilities:
- Assist in the implementation of global GTM strategy for AI CRM products, including market survey, competing product analysis, knowledge management, and sales empowerment.
- Support communication between products and global sales teams, promote the implementation and application of CRM-related tools.
- Participate in the planning and production of content for AI knowledge management products.
- Combine Data Analysis to output product insights and optimize GTM strategy.
- Responsible for cross-team communication, promoting project execution according to plan, and ensuring the smooth implementation of GTM plan.

Qualifications

Minimum Qualifications:
- Currently pursuing a Bachelors or Masters degree.
- At least 6 months of on-the-job time, able to work in the office for more than 3 days per week.
- Candidates with experience or background in internet advertising, products, or We Media are preferred.
- Clear logic, strong data analysis ability, proficient in using tools such as Excel and SQL are preferred.
- Good cross-cultural communication skills, able to support global market demand.
- Possess strong self-motivation, teamwork ability, and project management skills.