Product Marketing Manager, Creator Marketing

- Oversee on and off-platform campaigns from brief, creative development, media plan, campaign execution, to post-campaign measurement and insights to drive perception and behavioral outcomes.
- Develop and deliver GTM strategies, messaging frameworks, narratives and value-props backed by data, insights, and research.
- Project manage global product marketing operations and SOPs. Identify opportunities to improve and optimize operational excellence to increase speed to market and drive alignment with cross-functional partners.
- Develop playbooks, toolkits, product marketing processes and frameworks to guide regional teams in executing standardized, scalable marketing programs-ensuring consistency while allowing for local adaptation.
- Build strong partnerships with internal teams (Marketing, Content, Product, Legal, Comms, Procurement, Sales, etc) and external stakeholders to ensure flawless execution and alignment with broader company objectives.
- Drive strong collaboration between regional teams and provide strategic consultation and guidance on local campaign and product marketing executions. Create forums for ongoing dialogue and knowledge-sharing across regions.

Qualifications

Minimum Qualifications
- 5+ years product marketing, GTM implementation, and full-funnel campaign development
- BA/BS degree or equivalent practical experience.
- Proven track record of leading complex, global marketing initiatives with cross-functional and regional teams.

Preferred Qualifications
- Deep operational expertise, including developing 0-1 global processes, project management, budget management, resource prioritization, and stakeholder alignment.
- Exceptional cross-functional leadership skills, with the ability to influence at all levels and manage ambiguity across global teams.
- Experience working directly with creators and industry stakeholders to craft authentic and impactful experiences and campaigns.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $110223 - $202667 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): New York, NY

Job ID: TikTok-7553773325261310226

Employment Type: OTHER

Posted: 2025-09-26T20:22:59