Product Marketing Manager, Brand Safety and Suitability
Responsibilities
The mission of Brand Innovation team is to help business achieve their true branding goals with flexibility, efficiency, and creativity, while seamlessly marrying TikTok's most compelling user experiences into branding experiences.
As the Product Marketing Manager for Brand Innovation, you will be responsible for setting the go-to-market strategy for TikTok's solutions focused on providing transparency and control as to where branding ads are placed within the For You Feed. You will partner closely with various cross-functional stakeholders in sales, product management, third-party partners, and business marketing to assess key gaps and develop the strategic direction for our proprietary suite of brand safety and suitability controls and measurement.
You will use your experience and marketing knowledge working with branding based product to develop the strategy, bring together cross-functional stakeholders to execute on their plans, and align with senior product leadership around those plans. You understand market trends, the competitive landscape, and have experience applying those to positively influence advertisers, agencies, and other cross functional partners.
Responsibilities:
- As part of the broader brand product team, you will partner with Sales leadership and Global Responsibility Marketing to set long-term objectives and develop go-to-market strategies for our suite of brand safety and suitability products.
- Help define the global go-to-market strategy for TikTok's market-leading brand safety and suitability ad products, ensuring clear communication of product value propositions to the market
- Partner with internal cross-functional teams and external measurement partners, to develop and execute go-to-market plans and create sales enablement content.
- Partner closely with the sales team and clients to deeply understand and synthesize market needs and pain points to inform the direction of product development and influence roadmap
- Build an understanding of TikTok advertising and brand safety/suitability products and leverage these products to achieve customer goals
Qualifications
Minimum Qualifications:
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- BA/BS degree or above.
- 3+ years of product marketing or product management experience with digital ad products.
- 1+ years of experience in the digital advertising industry.
- Strong knowledge of brand safety and suitability preferred but not required.
- Strong knowledge of sales and marketing processes.
- Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences.
Preferred Qualifications:
- A fast learner with a good sense of judgment and original thinking.
- A commercial mindset with experience building business cases from market research and analysis.
- Excellent communication, organizational and analytical skills.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $103200 - $180445 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
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