Product Manager Graduate (SMB) - 2026 Start (BS/MS)

Responsibilities

Team Introduction
TikTok SMB Marketing Team's purpose is to make TikTok the most relevant growth platform for small, medium, and mid-market businesses, providing education, guidance, and showcasing success. As part of the Global SMB Team, the SMB Marketing Team works in close collaboration with the SMB Sales and SMB Product teams, becoming the champions of SMB audiences, continually optimizing performance-driven messaging strategies and customer journeys. We are creative entrepreneurs at heart, ready to dig in and capitalize on the potential and opportunities of the platform and its creative community.

We're building a team of self-starters, motivated individuals and problem solvers who thrive in a fast-paced environment. You have an appetite for learning, innovation, and are comfortable working outside your primary skill set and comfort zone. The energy and results you will bring to the table have been proven in your contributions to world-class marketing initiatives. Above all, you have a passion for TikTok and are full of ideas that will help propel the platform into the future.

We are looking for talented individuals to join our team in 2026. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth. Launch your career where inspiration is infinite at TikTok.

Successful candidates must be able to commit to an onboarding date by end of year 2026. Please state your availability and graduation date clearly in your resume.

Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to TikTok and its affiliates' jobs globally. Applications will be reviewed on a rolling basis. We encourage you to apply as early as possible.

Responsibilities
-Build marketing campaigns and initiatives thorough innovative strategies, education. Craft joint integrated marketing plans (webinars, events, web, social, email and more), insight-driven toolkits, campaigns, narratives, pitch packages, and verticalized content / strategies.
-Develop and maintain launch calendars to deliver KPIs for priority products on time and on budget, highlighting barriers and opportunities along the way.
-Track and analyze marketing performance across all campaigns, identify areas for improvement, and continuously iterate for better results.
-Share best practices, collaborate with regional counterparts, and contribute to broader team initiatives for full-funnel success across leads, new revenue and incremental revenue.

Qualifications

Minimum Qualifications
- Foundational understanding of product management or product design, demonstrated through coursework, projects, or internships.
- Experience analyzing data sets as part of academic projects, coursework, or internships, with the ability to draw insights and make data-informed recommendations.
- Experience gathering and translating requirements through academic group projects or internships, with the ability to contribute to the development of product solutions.
- Basic technical proficiency with analytical tools, methodologies, and design principles, gained through coursework, projects, or relevant experience.
- Strong communication skills demonstrated through presentations, group projects, or internships.

Preferred Qualifications
- Experience identifying significant opportunities, and driving product vision, strategies and roadmaps in the context of broader organizational strategies and goals.
- Experience going through a full product life-cycle, integrating customer feedback into product requirements, driving prioritization and pre/post-launch execution.
- Proven to be enthusiastic and resilient in a constantly evolving environment in which the process is fluid and creative solutions are the norm.

By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy