Product Manager, AR Creator Growth

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
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About
The Global Product & RD team is building up core TikTok products to ensure TikTok continues a healthy growth, deliver the best product experience to all of our users, build the most attractive features to help users enjoy their time on TikTok, earn trust in privacy protection, and more.
The Global Product team is growing exponentially. The business lines are ranging from Monetization Technology, Data, Machine Learning, System, Infrastructure, AR Effects, Security Technology and more.
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About the team
The product team is focused on understanding TikTok's users, identifying opportunity areas, prioritizing the problems we must solve, and delivering innovative user-centric solutions. We seek to continuously raise the bar on how we build and enhance products to drive new and existing user growth, engagement and retention.

Role Overview
We're looking for an experienced product manager to work with our AR tools, interactive engineering, website and product operations teams to build a robust set of products and resources for a global community of creative technologists, designers and developers who use our AR creation tools, including Effect House.

This high-speed role requires complex problem-solving across time zones and a tireless entrepreneurial spirit. You'll be shaping an important new platform for TikTok through initiating opportunities and finding solutions with minimal guidance. We are largely unencumbered by red tape, but building a robust foundation is a critical step toward scaling the platform and empowering its rapid yet sustainable growth.
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Responsibilities
- Own the product strategy, roadmap and execution of key creator community features for Effect House, including creator growth, engagement & retention programs
- Lead a highly cross-functional team across engineering, design, operations, marketing, user support and other areas to prioritize, align and deliver on clear product goals and success metrics
- Drive product ideation and requirements definition, collaborate with engineering to drive technical development and collaborate with go-to-market teams to drive launch of new products
- Partner closely with product operations, community & user growth teams to develop products and programs to grow and scale the user base and drive adoption of Effect House
- Partner closely with interactive engineering to develop products and resources to educate and upskill the community of TikTok AR designers and developers
- Integrate data, user feedback, market analysis into product requirements to enhance user satisfaction
- Educate and influence both internal leadership and external stakeholders on Effect House's product strategy

Qualifications

Minimum Qualifications
- 3+ years of product management experience building community-centric tech platforms or working on user growth, engagement, retention, operational programs, incentives and campaigns
- Self-starter with strong project management skills who can manage large cross-functional stakeholders in a very fast-paced, dynamic environment and deliver results with limited supervision
- Data-driven and comfortable leveraging data to prioritize product decisions
- Strong ability to both grasp the bigger picture as well as dive into the details
- Excellent verbal and written communication skills
- BS/BA in a relevant field, or equivalent experience
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Preferred Qualifications
- Experience working on a global product with stakeholders across different time zones
- Passionate about TikTok and the latest AR technologies
- Familiarity with Mandarin is a plus
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TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
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Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $165120 - $311600 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.