Product Manager, Ads CRM

About the team
Since launching globally in 2016, advertising in short-form video has evolved immensely and so has TikTok's monetization platform. As TikTok's revenue has grown exponentially, go-to-market teams have adapted faster than systems can be built and are now challenged with unlocking strategic insights to continue to grow the business.

To solve this, TikTok has built an in-house CRM that spans the entire sales journey from lead-to-opportunity, opportunity-to-revenue, and customer success that allows us to deeply understand the goals of our advertiser and agencies while empowering our sales teams to have strategic collaboration with clients.

As the Product Manager on the Ads CRM team, you will spearhead solutions in conjunction with global sales teams, strategy, and operations to maximize the potential of TikTok's in-house CRM, driving business outcomes and supporting global business needs.

Responsibilities
- Owner of the success of the CRM and other internal inhouse system applications
- Build a roadmap and provide feature development recommendations through data-driven analysis and user insights
- Provide a strong point of view as a consultant to business partners to affect process optimization and policy decisions
- Drive the development of innovative solutions and influence a wide breadth of key decision makers, cross-functional partners, and engineering to achieve business output
- Develop and deliver innovative custom solutions, introducing concepts and roadmaps to key decision makers and senior management to address their business issues and needs
- Earn the trust of engineering teams through a strong technical acumen, detailed PRDs that clearly articulate decision making, and data-driven analysis

Qualifications

- 5+ years of product management experience
- Experience building highly technical and complex solutions in a startup or for CRM platforms such as Salesforce, Hubspot, and Microsoft Dynamics
- Ownership: Strong sense of ownership and initiative with a track record of pushing teams to drive projects that result in tangible business outcomes at scale
- Technical: Expert in system architecture design, data modeling, and technical product documentation. Consistently make data-driven decisions to influence technical and business partners
- Collaboration: You have exceptional skills in stakeholder management and have demonstrated success in collaboration with multiple cross-functional and global teams to launch products.
- User Focus: Prioritizing business users with a relentless commitment to user needs and experience

Preferred Qualifications
- Extensive experience with ad platforms or the media industry
- Built scalable solutions for consumption based pricing models and product led growth organizations
- Deep sales domain experience in Lead-to-Opportunity, Opportunity-to-Revenue, or Customer Success platforms

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at tt.accommodations@tiktok.com

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $165000 - $311000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.