Platform Campaigns Team Lead (Integrated Marketing) - TikTok Shop - Thailand

Responsibilities

The integrated marketing team crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTok Shop's success in SEA.

In this role you will develop seller packages and relevant business pitch decks. You will also be responsible in creating framework for data analysis, extract data, and report findings using suitable visualization tools

Roles & Responsibilities:
1. Campaign Strategy and Planning
- Plan and lead platform campaign strategies, including Double Digit and Payday Sales, to achieve key business goals (platform GMV, buyer growth, and budget efficiency)
- Develop and manage campaign budgets, ensuring allocations are aligned with business priorities and targets
- Analyze market trends and competitor campaigns to identify growth opportunities and continuously improve campaign mechanics and value propositions

2. Performance Analysis and Optimization:
- Track campaign OKRs, budget utilization, and P&L to drive target achievement
- Analyze campaign performance, and turn insights into clear, actionable plans for continuous improvement
- Identify and address performance gaps proactively, collaborating with stakeholders to make necessary adjustments

3. Cross-Functional Collaboration:
- Collaborate with Category Marketing, Platform Operations, Creator Management, and other business teams to leverage resources and insights for stronger campaign planning and strategy
- Build strong communication and alignment across teams to ensure all stakeholders are working toward shared campaign goals
- Provide regular updates to key stakeholders, including campaign performance, budget forecasts, learnings, and action plans

4. Team Leadership:
- Manage and guide the team for end-to-end execution of campaign initiatives, including promotion planning, subsidy management, seller and creator supply planning, and visibility management
- Lead and mentor campaign team members, fostering a culture of ownership, curiosity, and continuous learning
- Set clear goals and priorities, provide regular feedback, and ensure the team stays aligned with overall business objectives

Qualifications

Minimum Qualifications:
- Bachelor's degree in Business, Economics, Marketing, or a related field; Master's degree is a plus
- 5 years+ of work experience with a focus on campaign management and e-commerce business
- High level proficiency in English and Thai to communicate with cross-functional stakeholder

Preferred Qualifications:
- Proficiency in analyzing and managing complex data sets using Excel
- Excellent leadership, project management, and stakeholder management skills