Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
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TikTok is seeking an experienced product marketing professional with a background in media to lead go-to-market for our North America Small Business advertising solutions, with a specific focus TikTok Shop-related advertising solutions. As part of the SMB Growth team, this role involves close collaboration with in-market sales, global product marketing, business marketing, and operations teams in a high-growth environment. An ability to self-motivate, prioritize, problem solve and be the expert for our ads platform and ecosystem are key skills. Candidates must have experience working with media products in a product marketing capacity and be familiar with SMB marketing.
Responsibilities:
- Define the SMB North America go-to-market strategy for TikTok's ever-evolving ads products, with a focus on e-commerce-related & TikTok Shop-related advertising solutions.
- Partner with a range of cross-functional teams across the world to ensure flawless execution against this strategy.
- Partner closely with field teams and utilize data proficiently to deeply understand performance pain points, and formulate product and activation based solutions.
- Act as the voice of the market with product; synthesize market insights and collaborate with product teams and global product marketing teams to identify solutions.
- Analyze and summarize product gaps and pain points to recommend product enhancements.
- Adapt regional product initiatives for SMB clients, prioritizing scale, platform based and low touch solutions.
- Manage growth at scale for a range of products in market; manage launches and implement activations in order to drive product adoption. Collaborate with technical and operations teams to monitor product performance.
- Build robust processes, systems, tools/solutions, workflow optimization, and automation to increase operational efficiency and productivity.
Qualifications
Qualifications
- BA/BS degree or above
- 3-5+ years experience working within the media industry with product marketing responsibilities
- Experience working with SMBs or retail/e-commerce businesses
- A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change.
- Excellent communication, presentation and analytical skills.
- A commercial mindset with a history of delivering against stretch performance goals.
Preferred Qualifications:
- Experience working with product teams and influencing the product roadmap with advertising products.
- Experience driving end to end go-to-market planning and execution for advertising products.
- Experience leading and delivering complex, cross-functional projects on fast-paced timelines.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2