Responsibilities
Team introduction:
TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From designing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small.
About the Role:
TikTok is seeking an experienced product marketing professional with a background in media & advertising to lead go-to-market of our advertising solutions and drive product adoption across multiple different customer segments across our small to medium sized customers, across all verticals. As part of the SMB Growth team, this role involves close collaboration with multiple in-market sales team, global product marketing, business marketing, and operations teams in a high-growth environment. An ability to self-motivate, prioritize, problem solve and be the expert for our ads platform and ecosystem/customers are key skills. Candidates must have experienced working with media products in a product marketing capacity and be familiar with digital marketing.
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Responsibilities:
- Define the SMB North America go-to-market strategy for TikTok's ever-evolving ads products.
- Partner with a range of cross-functional teams including Solutions Engineering, Marketing Sciences, Marketing and Strategy teams to ensure flawless execution against this strategy.
- Partner closely with field teams and utilize data proficiently to deeply understand performance pain points, and formulate product and activation based solutions.
- Act as the voice of the market with product; synthesize market insights and collaborate with product teams and global product marketing teams to identify solutions.
- Analyze and summarize product gaps and pain points to recommend product enhancements.
- Adapt regional product initiatives for SMB clients, prioritizing scale, platform based and low touch solutions.
- Manage growth at scale for a range of products in market; manage launches and implement activations in order to drive product adoption. Collaborate with technical and operations teams to monitor product performance.
- Build robust processes, systems, tools/solutions, workflow optimization, and automation to increase operational efficiency and productivity.
Qualifications
Minimum Qualifications:
- Understanding of commerce-related business models, with focus on small- and media businesses
- Experience working with product teams and influencing the product roadmap with advertising products
- Experience in the ad tech or internet industry, with experience in the commerce industry being a huge plus
- Experience driving end to end go-to-market planning and execution for advertising products.
Preferred Qualifications:
- BA/BS degree or above with 3-5+ years' experience working within AdTech industry with product marketing responsibilities.
- A fast learner with a good sense of judgement and original thinking. Ability to thrive in ambiguity and adjust quickly to change.
- Excellent communication, presentation and analytical skills
- A commercial mindset with a history of delivering against stretch performance goals.
- Experience leveraging data to test hypotheses and drive business recommendations-Experience leading and delivering complex, cross-functional projects on fast-paced timelines.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $103200 - $244889 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.