Responsibilities
Team Introduction
TikTok continues to unlock opportunities for artists and labels, with a brilliantly engaged community who love to build connections with artists and their music. The team is working globally and locally with artists, managers and labels to unleash the promotional and marketing power of TikTok, helping talents to secure success on the platform, music streamings, hit charts and brand collaborations.
Responsibilities
- Digital Marketing/ Promotion: Work with in-house A&R, marketing, product and artist management teams to ideate, plan and execute music promotion campaigns (on and off TikTok) to develop viral trends based on creative ideas and data insights
- Relationship management : lead/support on strategy and advise internal and management teams on the most effective release and streaming approaches to maximise campaign impact
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- Discovery & Insights: Identify and monitor key digital & social platforms for emerging trends, creative ideas to effectively communicate with the target audience, keep optimizing promotion strategies. Provide local insights to support Product, Engineer & Strategy teams to iterate product & service strategies.
- Business-oriented: Responsible for promotion/marketing campaign performance with qualitative and quantitative targets, according to business objectives.
Qualifications
Minimum Qualifications:
- 5+ years of experience in digital content, influencer/creator marketing or Music related industry. Short video platform working experience is preferred, e.g. TikTok, Instagram, Youtube Shorts etc.
- Good sense of Music content. Have a keen eye to discover viral trends on social media. Have strong abstract capabilities to develop and execute content strategies to establish and amplify trends on TikTok.
- Extensive experience working on music promotion and other creator-based social marketing campaigns on TikTok
- Strong network within local partners & agencies within the industry to effectively promote the songs via editorial playlists, radio, TV, and digital channels - Strong data analysis skills to review, deep-dive analysis and make decisions based on data.
- Proficiency in English, both verbal & written
Preferred Qualifications:
- Excellent communication and project management skills to effectively manage expectations of internal and external stakeholders.
- Good work ethics, self-motivated and result-driven