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Music Promotion Manager

Jakarta, Indonesia


About Us:
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us:
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

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About TikTok Music Distribution Platform:
The emerging product is a music distributor that allows musicians to distribute their music work directly to TikTok and other DSPs while musicians can enjoy 100% royalties. Our vision is to nurture independent artists by supporting them in distribution, promotion, and career development.
The distribution platform is an integrated platform for music marketing and distribution, designed to empower new and undiscovered artists, helping them develop and build their careers. Free to join, the platform also enables artists to grow their fanbases, harness their creative voice and have their music heard worldwide.

TikTok's all-in-one platform for music creators:
- Distribute your music globally on TikTok and all major streaming services
- Maintain 100% ownership and receive 100% royalties
- Promote your music and reach global audiences

About the Team:
The Team serves an all-in-one platform powered by TikTok, designed to better service music creators through each step of their career - from TikTok integrated promotion tools to universal music distribution, from diverse monetization opportunities to smart music creation.
The Promotion Team exists to give every music creator & label the power to authentically connect with new audiences and "do music" their way.

- Act as campaign manager and form comprehensive promotion plans for artists together with A&R team, responsible for content creative support, resource coordination and campaign execution.
- Build and maintain a good connection with artists, support A&R team on artist communication regarding promotion progress and result delivery
- Partner with DSPs and optimize playlist pitching strategy to get better support from DSPs
- Responsible for media buying and exploring new feasible promotion channels according to business goals.


Minimum Qualification:
- Extensive experience in music campaigns and artist collaborations, strong knowledge of marketing and media channels
- Grasp of methodology and work experience working with DSP Partners
- Good project management and coordination skills, high ownership and responsible attitude towards work
- Proficient in English to work with international colleagues in a global environment

Preferred Qualification:
- Advanced degree in Business, Marketing, or related field
- Extensive network and contacts with key people in music and entertainment industry
- Experienced in managing promotions budgeting

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Client-provided location(s): Jakarta, Indonesia
Job ID: TikTok-7247051047751256378
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • HSA
    • Life Insurance
    • Fitness Subsidies
    • Short-Term Disability
    • Long-Term Disability
    • On-Site Gym
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Snacks
    • Pet-friendly Office
    • Happy Hours
    • Some Meals Provided
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K) With Company Matching
    • Performance Bonus
    • Company Equity
  • Professional Development

    • Promote From Within
    • Access to Online Courses
    • Leadership Training Program
    • Associate or Rotational Training Program
    • Mentor Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)

Company Videos

Hear directly from employees about what it is like to work at TikTok.