Responsibilities
TikTok continues to unlock opportunities for artists and labels, with a brilliantly engaged community who love to build connections with artists and their music. The Artist Partnership team is working globally and locally with artists, managers and labels to unleash the promotional and marketing power of TikTok, helping artists to secure success on the platform, music streaming, hit charts and brand collaborations.
Responsibilities:
- Grow, maintain, and manage relationships with established and emerging artists, managements and labels and identify collaboration opportunities. Provide sustainable account support and promotion to key partners.
- Develop, apply and iterate local market strategies contributing to TikTok's music ecosystem, including measures to manage partners, grow artist accounts and enhance industry perception.
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- Pioneer and introduce new products and services into daily music partnerships and provide feedback to product teams.
- Plan and execute bespoke artist campaigns around new releases and other events, showcasing TikTok product features and impact on music discovery.
- Use data analysis to generate insights about market trends, promotion effectiveness and artist performance.
- Work closely with cross-functional teams to coordinate initiatives and build synergies.
Qualifications
Minimum Qualifications:
- Bachelor's degree or above, music industry background is preferred.
- Have strong relationship building and business development skills, excellent logical thinking ability, clear problem analysis and solution ideas, and be innovative.
- Full proficiency in French and English, both verbal & written.
Preferred Qualifications:
- 5+ years of experience in strategic partnerships, music marketing, or related fields.
- Sensitive to data and business, good at statistical analysis and discovering excellent service cases.
- Have good communication and coordination skills, be able to promote cross-team collaboration and have some project management ability.