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Monetization Strategy Data & Analytics Lead - São Paulo

AT TikTok
TikTok

Monetization Strategy Data & Analytics Lead - São Paulo

São Paulo, Brazil

Responsibilities

Team Introduction:
The Monetization Strategy and Operations (MSO) organization provides business-critical insights through analytics, aligns cross-functional goals, and drives strategic partnerships. The LATAM MSO Analytics team is pivotal in shaping data-driven monetization strategies for Brazil and Spanish-speaking LATAM markets. As the founding leader of this team, you will build the analytics function from scratch, lead 3 associates, and actively contribute to hands-on data projects.

Responsibilities:
Leadership & Team Building:
- Build and scale the LATAM MSO Analytics team from the ground up, including hiring, mentoring, and developing associates.
- Establish best practices, processes, and infrastructure to ensure scalable and efficient data operations.

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- Set the strategic vision for the team, aligning analytics initiatives with regional and global business objectives.

Technical Execution:
- Actively engage in hands-on data projects: collect, clean, and analyze data using SQL, Python/R, and BI tools (Tableau, PowerBI).
- Develop scalable analytical solutions, including dashboards, models, and automated reporting systems.
- Conduct deep-dive analyses to uncover trends, risks, and opportunities for monetization growth.

Cross-Functional Collaboration:
- Partner with regional monetization teams, international data teams, and business stakeholders to prioritize and execute high-impact projects.
- Translate complex data insights into actionable strategies for non-technical stakeholders, including senior leadership.

Operational Excellence:
- Oversee data pipeline integrity, ensuring accuracy and reliability in reporting and analyses.
- Manage ad-hoc requests while balancing long-term strategic priorities.

Qualifications

Minimum Requirements:
- 5+ years of experience in analytics, data science, or strategy, including 2+ years in a leadership role.
- Proven track record of building and scaling analytics teams/functions from scratch.
- Expertise in SQL, Python/R, and BI tools (Tableau, PowerBI).
- Fluency in English and Portuguese; Spanish is a strong plus since this role will attend Spanish-speaking markets.

Preferred Qualifications:
- Experience in tech/digital media, particularly in advertising or monetization.
- Advanced degree (e.g., MBA, MS in Data Science).
- Strong project management skills with the ability to thrive in a fast-paced environment.
- Strategic mindset with a passion for innovation and problem-solving.

Client-provided location(s): São Paulo, State of São Paulo, Brazil
Job ID: TikTok-7480536732569979143
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • HSA
    • Life Insurance
    • Fitness Subsidies
    • Short-Term Disability
    • Long-Term Disability
    • On-Site Gym
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Snacks
    • Pet-friendly Office
    • Happy Hours
    • Some Meals Provided
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K) With Company Matching
    • Performance Bonus
    • Company Equity
  • Professional Development

    • Promote From Within
    • Access to Online Courses
    • Leadership Training Program
    • Associate or Rotational Training Program
    • Mentor Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)

Company Videos

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