Merchant & Merchandise Seller Incentive Strategy Manager - TikTok Shop
Responsibilities
About the team
The merchant acquisition and incubation team in TikTok Shop UK's primary objective is to mass attract and onboard sellers and incubate them to certain levels through scaling means.
About the role
We are looking for an incentive strategy manager to support seller growth. This role is suited for an experienced analyst with consulting or tech experience with strong data skills and business insights or UG product manager.
Responsibilities:
1. Strategy design: Design incentive policies, plan growth resources, discover growth opportunities through data analysis, merchant research, industry analysis, and competitor analysis. Develop corresponding solutions and plans.
1) Based on an understanding of different seller segments, develop differentiated guidance and marketing strategies.
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2) Analyse the results of growth incentive strategy, develop methods and measure ROI clearly, find opportunities for further iterations.
2. Budget management and business planning: maintain efficiency measurement framework, manage the budget for incentive programs and enable sustainable growth
3. XFN collaboration: work closely with stakeholders including seller incubation, product, algorithm for strategy delivery, also ensure alignment and support for incentive initiatives
Qualifications
Minimum Qualifications
- Bachelor's degree or higher, with a preference for those experienced in user growth, gamification, or related products in e-commerce.
- Sensitive to data, with a strong interest and understanding of activity conversion funnels, user profiling, and segmentation methodologies.
- Strong logical thinking, capable of high-quality goal breakdown and priority assessment.
- Independent and capable, with strong communication and coordination skills, result-oriented, highly motivated, self-driven, and able to handle a certain level of stress.
Preferred Qualifications
- Experience with SQL, Tableau and other data analytics tools.
- Structured and original thinking, ability to thrive in an ambiguous environment and explain complex concepts simply.
- Quick learner, proactive and resilient, ability to cope well under pressure.
- Strong team player, who takes strong ownership of individual performance, and ultimately focused on delivering high standards and results.
- Proven ability to successfully thrive in a changing and fast-moving industry.
- Excellent communication skills.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.