Measurement Lead, Global Accounts
Responsibilities
The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.
TikTok is looking for a full-time Measurement Lead to be the primary steward of our measurement relationship with Global Accounts. These are the largest companies in the world with global presence and require high touch measurement engagements.
This New York or London-based role will partner with a portfolio of Global Accounts, co-ordinate with regional sales & measurement teams, and report directly to the Head of Global Accounts and Agencies.
The person in this role will partner with key cross-functional teams such as sales, product marketing, product measurement, solutions engineering, business marketing, operations and other relevant XFN to ensure that the Global Accounts have best-in-class measurement support.
We seek a highly-driven, empathetic individual who is looking to build our Marketing Science discipline where execution, curiosity, and data-driven thinking in a fast-growth environment to drive measurement impact will be critical for success.
Responsibilities:
- Partner with the Global Accounts team and cross-functional partners to develop and execute measurement learning agendas. Your primary internal stakeholder will be the Global Account leads.
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- Partner with product and regional measurement / sales teams to collaborate on the development and executional implementation of measurement needs at the global and regional level.
- Work with clients and internal partners to design relevant measurement offerings for the joint business plans (JBPs).
- Be the primary contact for our senior clients and their agency counterparts to ensure the briefing, prioritization, alignment, and landing of measurement programs leads to successful business outcomes
- Help route our client feedback to our product teams to ensure ongoing measurement feedback improvement loops
- Manage a global team of Measurement Partners focused on specific Global Accounts. Mentor and upskill them in measurement, internal and external engagements.
Qualifications
Minimum Qualifications:
- Proficient measurement experience in brand and performance marketing measurement with large enterprise clients, and a track record of behavior change through great measurement. Client stakeholder management skills are a must have.
- Ability to work closely with regional measurement teams through clear and timely communication of measurement priorities with global client stakeholders. Ensure streamlined execution of measurement engagements in partnership with the regional measurement teams.
- Many years of experience with digital advertising, large marketing-related organizations, or measurement suppliers where most recent responsibilities have included digital platform measurement consulting.
- Deep expertise in brand measurement with the ability to guide investments and measurement for performance marketing efforts.
- Proficiency in how digital auctions work, incrementality measurement, econometric mix modeling, and attribution logic/challenges. Understanding of digital privacy landscape and its role in measurement.
- Relevant bachelor's degree in a quantitative field; graduate degree in a science, mathematics, operations, business, digital marketing, or research preferred
Preferred Qualifications:
- Experience in inferential problem solving through experimental design and analytical methods
- Exceptional time-management and goal-oriented task management skills is a must
- Demonstrable experience in managing regional or global teams with record of helping team members grow their impact.
- Ability to work effectively, deploy consistent quality, and provide guidance on what decisions should be made is a must-have skill
- Interest in working in a fast-paced environment with global talent and footprint.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
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