Responsibilities
The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.
TikTok is looking for a full-time Measurement Analyst, this role will partner with our advertisers to help measure the effectiveness of their investment with our platform. In addition, this role will partner with key cross-functional teams such as sales, product marketing, measurement product, and business marketing to ensure that clients and
agencies have best-in-class support. We seek highly-driven and empathetic individuals who are looking to build our Marketing Sciences discipline where execution, curiosity, and data-driven thinking in a fast-growth environment to make others better will be critical for success.
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What you will do:
- Manage all aspects of email marketing campaigns for advertisers, including campaign and creative development, segmentation, deployment and performance analysis.
- Set up an A/B testing plan to optimize the email marketing program for Marketing Science.
- Collect feedback from Advertisers and track Advertiser behavior change that results from the program.
- Partner primarily with clients and agencies to provide measurement that can lead to a better understanding of their performance on the platform
- Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for agencies and clients.
- Develop a close relationship with TikTok's measurement product organization to better enable advertisers and agencies to adopt measurement solutions
- Develop education sessions and collateral for internal sales teams, advertisers and agencies on marketing and measurement best practices
Qualifications
Minimum Qualifications:
- 1-2 years of experience in email marketing, preferably with B2B clients.
- Experience reporting on email performance and recommending tests for optimization.
- Experience working within an email service provider (i.e. Iterable or Salesforce Marketing Cloud).
- Exceptional time-management and goal-oriented task management skills is a must
- Ability to work effectively, deploy consistent quality, and provide guidance on what decisions should be made is a must-have skill
Preferred Qualifications:
- Relevant bachelor's degree in a quantitative field; graduate degree's in a science, mathematics, operations, business, digital marketing, or research preferred
- A track record of inferential problem solving through experimental design and analytical methods
- A track record of driving client decisions with clear communication and team collaboration
- Experience with advertising agencies or complex marketing data-driven organizations preferred
- Track record of operating independently and proactively identifying opportunities to help meet the goals of the team and broader organization
- Interest in working in a fast-paced environment with global talent