Marketing Solutions Manager, NA SMB Marketing

Responsibilities
Accelerate SMB Revenue Growth
- Build compelling narratives and sales enablement materials that make complex products accessible and irresistible to businesses.
- Align with Sales, Growth and Product to define opportunity size, prioritize support for owned products, build a seamless client experience, and understand key success drivers.
- Develop innovative go-to-market strategies that directly increase adoption of TikTok's marketing solutions for Small and Mid-Market businesses in high-potential verticals like Education, Financial Services, Entertainment, and Independent Media Buying Agencies.
- Own revenue goals for non-commerce SMB segments, tracking your direct contribution to TikTok's business growth.
- Advocate for customer focus based on data and research, influencing internal teams to prioritize SMB needs and solution-based narratives.

Create Multi-Channel Campaigns That Convert
- Design and execute integrated marketing campaigns across webinars, events, social, email, and more - seeing your strategic vision come to life.
- Develop a comprehensive campaign calendar that delivers measurable results on time and on budget.
- Analyze performance metrics to continuously optimize campaigns, driving ever-improving results for lead generation and revenue.

Build Game-Changing Content
- Lead content strategy development that positions TikTok and its business solutions as the essential partner for business growth.
- Focus on content as an input to success with ultimate responsibility of driving a comprehensive campaign in partnership with Product, Sales, and Digital Growth Marketing teams in joint narratives, events, campaigns etc.
- Oversee high-quality content creation across formats, manage internal/external vendors (writers, designers, creators, agencies) to develop assets.
- Identify successful regional strategies that can be scaled globally, amplifying your impact across markets.

Qualifications

Minimum Qualifications
- Minimum 4 years of experience in a product marketing or content strategy role.
- Experience designing and executing content strategies and analyzing content strategy performance.
- Expert communicator with the ability to articulate abstract concepts.
- Ability to identify opportunities, develop project scope and independently lead ideation and execution.
- Experience leading and collaborating across broader teams (Product, Sales, Marketing) to define product value propositions and GTM plans.
- Confidence in crafting integrated marketing plans encompassing various channels.

Preferred Qualifications
- A deep understanding of the Small, Medium & Mid-market Non-commerce industries and products, specifically going deep in 2 or more of below:
1. Education, Insurance, Real Estate, Auto, Jobs, NPO (Lead Ads)
2. Finserv, Entertainment, Dating, and Apps (App ads)
3. Food & Beverage, Dining, Travel, Tech, Sports
4. Independent Media Buying Agencies [that have clients across various industries]
- Experience within a within a product and sales led growth technology company.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $91200 - $200556 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): Los Angeles, CA

Job ID: TikTok-7522962069394950408

Employment Type: OTHER

Posted: 2025-07-05T00:30:28