Marketing Solutions Manager (Agency), NA SMB Marketing

Responsibilities
Agency Revenue Growth Strategies
Ignite Product Demand to Fuel Agency Growth: Spearhead strategies focused on generating strong demand for TikTok's advertising products among agencies and their clients. This includes showcasing compelling proof points that highlight product capabilities, and enabling agency partners with the tools and insights they need to seamlessly integrate and maximize platform utilization.
- Establish TikTok as the premiere advertising platform through clear value propositions, competitive advantages, resonant messaging, compelling campaigns and creative assets in partnership with Marketing Science, Data Science, Sales, and Product to be utilized by the sales teams to inform agency motions and engagements
- Support go-to-market plans and messaging for key product launches, grounded in competitive intel and agency partner feedback
- Proactively identify and recommend new channels and innovative approaches to raise awareness of TikTok's industry-leading business solutions, and benefits to agency advertisers.
- Align with Product, Sales and Growth teams to define agency opportunity size, prioritize support for key agency accounts, and build seamless agency experiences
- Empower agencies through comprehensive enablement programs, providing training (product solutions, sales best practices, campaign strategy) through playbooks, guides, webinars, events, digital campaigns etc
- Advocate for agency-specific needs based on data and research, influencing internal teams to prioritize agency-friendly, solution-based narratives
- Possess a unique comprehension of agency behaviours and investments (e.g. SaaS MarTech landscapes, owned attribution tools/products etc) and apply business/industry intelligence to competitively position TikTok's advertising solutions and platform to drive platform preference, product adoption and share of wallet

Strategic Content & Co-Marketing Initiatives
- Oversee high-quality marketing content creation across various formats, managing both internal and external resources
- Develop agency-specific toolkits, case studies, and success stories that agencies can leverage with their advertiser clients.
- Partner with agencies to create joint marketing initiatives, thought leadership content, and industry insights that position both parties as market leaders
- Identify and package successful regional agency campaigns for global scaling and leverage across other markets and partners

Campaign Execution, Management and Measurement
- Develop and maintain launch calendars that deliver on KPIs
- Track and analyze marketing performance across all agency campaigns, identifying areas for improvement, optimizing for impact and scale
- Share best practices, collaborate with regional counterparts, and contribute to broader team initiatives for full-funnel success across agency sector
- Own and manage a centralized library of enablement resources, including playbooks, toolkits, video explainers, onboarding guides, and FAQs

What We Value in this Role (Aligned to our ByteStyles):
- Aim for the Highest: We need a blend of strategic thinking and hands-on execution. Someone who can wear multiple hats and consistently deliver. You insist on high standards, not just getting the job done, but executing with excellence. You're not afraid to take calculated risks for bigger gains, always with a sharp focus on return on investment.
- Stay Agile: You adapt quickly to changing priorities and embrace new challenges with enthusiasm. You show patience and resilience in the face of short-term fluctuations, always pursuing efficiency and simplicity in your work.
- Entrepreneurial Mindset: Your focus is on achieving goals, not on relying on past experiences from companies with rigid structures. You're a self-starter who thrives in a dynamic environment.

Qualifications

Minimum Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Knowledge of agency ecosystem, digital and traditional.
- Proven track record of success in driving advertising revenue growth, specifically within the agency sector.
- Experience developing and executing GTM strategies.
- Excellent communication, presentation, and interpersonal skills.
- Experience working with CRM and marketing automation platforms (e.g., HubSpot).
- Must be able to foster executive relationships with genuine interest in customers' success.

Preferred Qualifications
- Ability to thrive in a very fast-paced environment and effectively manage multiple priorities. Bias toward delivery of outputs in MVP vs waterfall.
- Possess a proactive mindset, excellent storytelling abilities, and comfort working in ambiguous situations.
- Be highly data-driven, speaking the language of business results, while also possessing a strong creative marketing sensibility and campaign expertise.
- Strong XFN collaborator, representing and surfacing broader business drivers helping to guide the company to long-term success.
- Experience with advertising platforms and technologies and an interest/familiarity with adtech and automated solutions.
- Able to travel to LA, Austin, or NY 1x or more per month to build, foster cross-functional and immediate team relationships.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $91200 - $200556 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.