Marketing Shared Services Lead, Integrated Marketing (TikTok Shop by Tokopedia)

Responsibilities

About the team
The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTok Shop's success in SEA.

Purpose of the Role
The Senior Leader, Marketing Shared Services will be instrumental in defining, developing, and executing best-in-class marketing strategies across both digital and offline channels. This role will lead a centralized team responsible for providing expert guidance, scalable solutions, and shared resources to both TTS and Tokopedia. A critical component of this role is fostering a culture of knowledge sharing and continuous improvement, ensuring marketing initiatives are optimized for efficiency, effectiveness, and consistency across the organization. The ideal candidate will possess deep expertise in performance marketing, offline media, and a strong understanding of how to leverage data and insights to drive impactful campaigns.

Responsibilities :
- Strategic Marketing Leadership: Develops and implements the strategic roadmap for all digital and offline marketing, ensuring innovative and ROI-driven placement strategies.
- Omnichannel Execution: Oversees the development and execution of integrated campaigns across all channels, from SEM and social to TV and OOH, setting best practices for media buying and optimization.
- Knowledge & Capability Building: Establishes and manages a central knowledge hub, delivering training and fostering data-driven decision-making across marketing teams.
- Team & Performance Management: Leads and develops a high-performing team, defining KPIs, implementing robust tracking, and optimizing marketing spend for maximum efficiency.
- Stakeholder & Partner Collaboration: Serves as a trusted advisor to internal leaders and effectively manages relationships with external agencies and technology partners.

Qualifications

Minimum qualifications:
- 5+ years of marketing experience: Proven track record (3+ years in senior roles) managing both digital (SEM, social, programmatic, SEO) and large-scale offline (TV, OOH) marketing functions.
- Data & Tech Savvy: Highly analytical, proficient in marketing analytics tools, attribution modeling, and experienced with AdTech/MarTech stacks (DMPs, CDPs).
- Exceptional Leadership & Communication: Strong ability to build, mentor, and inspire high-performing teams, coupled with excellent communication and stakeholder influencing skills.
- Market Acumen & Adaptability: Deep understanding of market trends and consumer behavior in the relevant industry (e.g., E-commerce, Fintech in Indonesia), thriving in fast-paced, data-driven environments.