Marketing Manager, NA SMB Marketing
Responsibilities
About the Team
The Global Business Solutions, SMB Marketing Team's purpose is to make TikTok the most relevant growth platform for small and medium-sized businesses, providing education, guidance, and showcasing success. The SMB Marketing Team works in close collaboration with the SMB Sales and SMB Product teams, becoming the champions of SMB audiences, continually optimizing performance-driven messaging strategies and customer journeys.
The ideal candidate is a multi-faceted marketing strategist, a visionary storyteller who can weave compelling narratives around our advertising and product solutions. You'll be the architect of translating complex concepts into clear, motivating language that resonates deeply with our agency advertising partners. We're looking for someone with a proven track record of designing and executing multi-channel customer experiences, specifically within the agency advertising ecosystem, and a knack for identifying untapped opportunities to foster deeper, more strategic partnerships.
What We Value in this Role (Aligned to our ByteStyles):
- Aim for the Highest: We need a blend of strategic thinking and hands-on execution. Someone who can wear multiple hats and consistently deliver. You insist on high standards, not just getting the job done, but executing with excellence. You're not afraid to take calculated risks for bigger gains, always with a sharp focus on return on investment.
- Stay Agile: You adapt quickly to changing priorities and embrace new challenges with enthusiasm. You show patience and resilience in the face of short-term fluctuations, always pursuing efficiency and simplicity in your work.
- Entrepreneurial Mindset: Your focus is on achieving goals, not on relying on past experiences from companies with rigid structures. You're a self-starter who thrives in a dynamic environment.
Responsibilities
- Drive Revenue Growth & Impact: Build and execute innovative marketing strategies to accelerate SMB adoption and revenue growth, owning regional targets for priority initiatives and campaigns specifically for the independent media buying agency sector.
- Shape Go-To-Market Strategy: Partner closely with Sales and Product teams to size opportunities, define success drivers, and ensure a seamless client experience.
- Lead Compelling Narratives: Create clear, value-driven GTM narratives and integrated marketing campaigns across channels-events, webinars, email, web, and social-to inspire agency advertisers to grow with TikTok.
- Build Strategic Campaigns: Develop joint toolkits, pitch materials, and agency content strategies that arm internal teams and partners with actionable insights and creative storytelling.
- Plan & Deliver with Excellence: Manage launch calendars, budgets, and KPIs, surfacing opportunities and proactively addressing barriers to deliver measurable business results on time.
- Create High-Impact Content: Oversee best-in-class content development, collaborating with internal and external creative partners-writers, designers, creators, and agencies.
- Measure, Learn, Iterate: Track performance across campaigns, analyze results, and continuously optimize strategies for full-funnel success-from leads to incremental revenue.
- Scale What Works: Package successful regional strategies and share them globally, enabling other markets to replicate wins and drive broader impact.
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- Champion Media Buying Agency Needs: Advocate for the voice of the customer by leveraging data and insights to influence internal teams and build solution-oriented narratives.
- Develop agency-specific toolkits, case studies, and success stories that agencies can leverage with their advertiser clients.
- Partner with agencies to create joint marketing initiatives, thought leadership content, and industry insights that position both parties as market leaders.
- Own and manage a centralized library of enablement resources, including playbooks, toolkits, video explainers, onboarding guides, and FAQs.
Qualifications
Minimum Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Knowledge of how to position and market product solutions to decision makers and practitioners.
- Proven track record of success in driving revenue growth in a product led organization.
- Experience developing and executing GTM strategies to foster executive relationships with genuine interest in customers' success.
- Excellent communication, presentation, and interpersonal skills.
- Experience working with CRM and marketing automation platforms (e.g., HubSpot).
- Interest and familiarity with adtech and automated solutions and an expert in digital advertising.
Preferred Qualifications
- Ability to thrive in a fast-paced environment and effectively manage multiple priorities. Bias toward delivery of outputs in MVP vs waterfall.
- Possess a proactive mindset, excellent storytelling abilities, and comfort working in ambiguous situations.
- Be highly data-driven, speaking the language of business results, while also possessing a strong creative marketing sensibility and campaign expertise.
- Strong XFN collaborator, representing and surfacing broader business drivers helping to guide the company to long-term success.
- Experience with advertising platforms and technologies.
- Able to travel to LA, Austin, or NY 1x or more per month to build, foster cross-functional and immediate team relationships.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $76000 - $151112 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
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