Marketing Manager - Agency, NA Business Marketing

This role will partner closely with sales, product, research and other cross-functional stakeholders to develop and execute marketing programs and agency roadshows in the US market to drive revenue and adoption of TikTok's advertising solutions.

Support Lead on key marketing activation workstreams, and own select projects that include but are not limited to:
- Marketing strategy development to drive agency business impact through annual and midyear planning/budgeting, brief creation anchored in clear KPIs and activation plan development
- Stakeholder management and relationship building to create productive working relationships with the US agency sales teams, product and core XFNs
- Collaborate within Global Business Marketing and other XFN partners to gain alignment on messaging, product opportunities, events and design needs, external content campaigns, measurement and insights
- Execution of select marketing activations via day-to-day management or support of tentpole marketing activations, including industry events, sponsored content, email marketing, and social media campaigns
- Ensure we are delivering on marketing and business needs, and tracking/communicating learnings back to the larger organization
- Oversee strategy, creation and delivery of case studies in support of business impact stories and to deliver leadership needed in-market, liasing with GBM-IMC and other XFNs to activate
- In collaboration with the Business Marketing Lead, maintain systems of cross-team project tracking, measurement needs, and general housekeeping

Qualifications

Minimum Qualifications
- Minimum 5 years of media agency experience, with skillsets in media planning, product marketing, project management, strategy, or related role (e.g. Sales side experience).
- Analytical mindset and deep understanding of agency planning cycles across upfront and newfront buying seasons to create media plans that deliver on client goals.
- Proven ability to build marketing strategies, content plans and event activations that drive platform value propositions, product adoption, and excitement.
- Experience managing multiple projects, collaborating across teams, and driving consensus among stakeholders and cross-functional teams across a matrixed org structure to achieve goals.
- Highly collaborative, team player, strong influencer and relationship builder.
- Self starter who can solve problems and build new solutions for impact.
- Strong writing, storytelling, and visual storytelling skills - with experience translating complex products into clear, client-friendly language and familiarity with building impactful keynote/presentation materials.

Preferred Qualifications
- Experience in product marketing for digital video platforms and social/digital advertising planning.
- Familiarity with brand marketing challenges within the video or media landscape.
- Experience in integrated marketing campaigns across digital, social, experiential, or content marketing.
- Experience in project management, event strategy, marketing measurement/analytics.
- Passion for creativity, culture, and the evolving role of video in marketing.
- Comfortable working in a fast-paced, global environment with ambiguity and change.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $112000 - $180000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.