Responsibilities
Creators are the heart and soul of TikTok. The Creator team's mission is to facilitate our Creator community's growth and development, drive high quality content production and increase creator engagement and product adoption through scaled content and education programs. This team will also create scalable initiatives to build, celebrate, and recognize our diverse and inclusive communities around the world.
This role will be part of the Creator Growth & Development team, a pillar within the Creator team, that is responsible for developing and championing the strategic and educational creator-facing infrastructure and resources to support business priorities globally.
We are looking for an influential cross-team leader, experienced in creator management and an expert in the creator economy who proactively synthesizes the impact of industry developments on current strategies. A highly collaborative person with experience delivering complex data-supported proposals and projects with advanced coordination and problem-solving skills, incorporating a "test and learn" approach to drive continuous improvement. This person must be able to effectively engage stakeholders, promote accountability through judicious task delegation, and use metrics to adapt strategies and optimize outcomes.
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Responsibilities:
- Partner Management Framework for Creators
- Lead and steer the strategic vision of the Partner Management Framework for creators each quarter through independently analyzing data and feedback to identify key goals with minimal direction, aligning them with broader team objectives.
- Collaborate closely with Data and Analytics to set clear priorities aligned to our business priorities and ensure clarity on direction
- Work with regional and local teams, motivating teams to work cohesively toward goals that drive business priorities.
- Iterate the framework through close collaboration with regional teams, synthesising feedback and identifying solutions that support the success of creator managers
- Track, measure and report back on the performance of the Partner Management Framework for creators across all levels of XFN stakeholders in Product and Content, effectively adapting format to the audience
- Track progress and efficiency, providing timely and clear feedback on performance iterating on recognition programs to incentivise high performance
- Creator Management Agency models
- Utilize data to build and direct an actionable strategic framework, to support how we engage with agencies to increase our managed portfolio, effectively engaging and mobilizing local teams with clear goals.
- Iterate on framework as agency model evolves and ensure clear alignment with creator product adoption programs to mitigate against duplication and provide clear delineation
- Provide local teams with support developing and championing best practices and tools for agency engagement, developing incentive models and identifying scalable and sustainable models that deliver on ROI
- Track and measure agency engagement ensuring alignment to business metrics and collaborating with data and analytics to adapt accordingly per quarter
- Managed Creator Satisfaction
- Lead the project management and execution of our Creator Partner Satisfaction Survey designed to measure the sentiment of our managed creators in collaboration with regional and local teams every 4 months
- Develop concise and actionable analysis based on findings that leads to local plans to support the evolution of creator satisfaction tailored according to surveyed markets
- Identify consolidated mediums to measure and track sentiment of managed creators that provides updates on creator sentiment across all surveys done with managed creators
Qualifications
Minimum Qualifications
- 5+ years working experience including working with creators and content ecosystems, ideally with experience at other top content, entertainment and social media/influencer platforms or companies or relevant industries
- Highly collaborative individual with a positive track record of leading initiatives across XFN teams, organizational structures, and regions to drive impact
- Ability to develop scalable frameworks and approaches, informed by qualitative and quantitative insights
- Strong documentation, presentation, and communication skills
- Ability to drive business priorities from start to finish, including understanding key issues, recommending solutions, and building consensus with stakeholders
- The ability to meet deadlines and drive strong execution in a fast-paced environment.
- Exemplary interpersonal, analytical and communications skills.