IP Campaign Management Specialist - Integrated Marketing (Malaysia)

Responsibilities

The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTok Shop's success in SEA.

In this role you will be responsible in conceptualizing, developing, and executing Brand IP marketing campaigns. You will collaborate and coordinate across various stakeholders for campaign creation and optimisation.

- Responsible for conceptualizing, developing, and executing Brand IP marketing campaigns
- Collaborate and coordinate across stakeholders, including working with internal account managers, user research, creator manager, and other cross-functional teams (e.g. Marketing team, PR, graphic designers, product team, R&D team, etc) for campaign creation and optimization
- Conduct data analysis on campaign performance (including against order and GMV targets) and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships and activations that enhance campaign performance
- Keep abreast of trends on social media, e-Commerce, digital marketing, and industry developments, and leverage trends and developments to optimize campaigns

Qualifications

Minimum Qualifications:
- Minimum Bachelor's Degree or above
- 4 years of experience in Internet companies, brand companies, or agencies
- English proficiency is required
- Proven experience of owning a comprehensive marketing campaign from ideation to execution
- Creative and strategic thinking: You should be able to think creatively and develop innovative marketing campaigns that resonate with the target audience.
- Good planning skills with innovative spirit, great logical thinking ability; and had the experience of owning a comprehensive marketing campaign from ideation to execution

Preferred Qualifications:
- Analytical skills: You should be able to analyze data and metrics to measure the effectiveness of campaigns.
- Project management skills: You should be able to manage multiple projects simultaneously and meet tight deadlines. Understands and is experienced in budget management and forecasting.