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Integrated Partner Marketing, Global Business Marketing

AT TikTok
TikTok

Integrated Partner Marketing, Global Business Marketing

New York, NY

Responsibilities

About the Team
As an Integrated Partner Marketing Manager on the Global Business Marketing Team, you will be supporting partners in the TikTok Marketing Partners Program. This team develops strategies to advance TikTok's products, value and vision with the ecosystem of partners. The partner marketing team serves as a strategic marketing unit for supporting scaled partner marketing content, sales collateral, digital marketing, and promotional activations at in-person and virtual events. We are looking for a go-getter, someone who is hungry to learn, a self-starter who has big ideas, and is ready to take on any challenge.

Responsibilities
- Develop cohesive messaging and creative strategies across touchpoints, ensuring consistent brand storytelling and partner integration

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- Strong ability, experience, and interest in experiential event marketing including regional/global events and webinars to support TikTok-owned, partner-owned, or industry from a programming or strategic standpoint. Requires heavy oversight, strong coordination skills, and results-driven design.
- Work closely with the comms team for planning PR promotion of key moments or tentpoles.
- Proficient writer for digital marketing content creation including case studies, blogs, and whitepapers.
- Demonstrated strong abilities for deck building and storytelling product and core brand narratives
- Project driver collaborating with key internal stakeholders across the business including product teams, other marketing teams, partner managers, legal, procurement, vendor management, and more.
- Work closely with partnerships teams to devise and drive partner marketing programs and growth strategies
- Collaborate across paid, earned, and owned channels to execute integrated marketing campaigns that drive awareness, engagement, and conversion
- Leverage data-driven insights to optimize integrated marketing efforts and report on performance metrics

Qualifications

Minimum Qualifications
- Minimum 5+ years of experience in marketing, partnerships, communications, advertising and/or technology industries
- Excellent written and verbal communication in English with strength in copywriting
- Experience working directly with external partners, creative agencies or events vendors
- A fast learner with a great sense of judgment, design sensibilities, and creative thinking
- Ability to thrive in ambiguity and adjust quickly to change
- Understanding of the advertising industry and media agency landscape

Preferred Qualifications
- Experience working in video production and familiar with Canva, Adobe Express, or CapCut
- Experience working with campaign management, commerce, data, leads, and media buying agencies

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $96000 - $211111 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): New York, NY, USA
Job ID: TikTok-7516649368683825416
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • HSA
    • Life Insurance
    • Fitness Subsidies
    • Short-Term Disability
    • Long-Term Disability
    • On-Site Gym
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Snacks
    • Pet-friendly Office
    • Happy Hours
    • Some Meals Provided
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K) With Company Matching
    • Performance Bonus
    • Company Equity
  • Professional Development

    • Promote From Within
    • Access to Online Courses
    • Leadership Training Program
    • Associate or Rotational Training Program
    • Mentor Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)

Company Videos

Hear directly from employees about what it is like to work at TikTok.