Responsibilities
About the Team:
TikTok's Global Marketing team helps ensure we're delivering on this mission through all of our marketing and communication efforts, helping set the brand tone and bring the brand story to life through constant marketing innovation across advertising, digital engagement, and social storytelling.
About the Role
Global Integrated Marketing Team, is a diverse group of innovative and passionate professionals driven by creativity and collaboration. We connect cultures and markets, crafting compelling campaigns that transcend borders and resonate with audiences worldwide. As part of our team, you'll work with skilled strategists, visionary creatives, and data-driven analysts to shape impactful campaigns that align with business goals. Embrace the opportunity to grow and make a difference in a supportive environment that values diversity, encourages continuous learning, and celebrates success.
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- Develop and implement marketing strategies and campaigns to increase brand metrics among non-users and current users in AMS.
- Lead marketing campaigns and initiatives end-to-end execution, including project plan, cross-function alignment and success measurement (using analytics and data to track key performance indicators and identify areas for improvement).
- Define the project plan, campaign objectives based on data, target audience and size, main KPIs, core narrative, estimated budget, previous insights, among other definitions. Provide direction to different teams: media, creative, strategy and analytics, social, and communications. Act as a maestro, orchestrating all components of the overall campaign.
- Manage overall campaigns: timelines, resources, define roles and responsibilities among teams, communicate campaign progress, define measurement plan, share learnings, among others.
- Be able to influence cross-functional teams when managing large scale campaigns and strategic initiatives.
Qualifications
Minimum Qualifications:
- Related experience in marketing strategy, brand strategy, brand reputation, diversity projects, partnership or co branding; relevant experience in tech companies preferred. International company experience preferred.
- Strong analytical skills and being able to analyze data to measure the success of marketing campaigns.
- Highly motivated and result-oriented self-starter. With the capability to tolerate the high speed and pressure working load and intent to ask for chasing the high performance.
- Strong background in project management and operational tasks within projects (contracts, payments, reports, etc)
- Experience leading and managing cross-functional projects, budgets, and timelines, and being able to motivate and inspire with their projects (including agencies)
Preferred Qualifications
- Excellent communication skills, including the ability to present ideas to stakeholders
- Experience in marketing techniques such as tv, ooh, print, social media, paid media, influencer and measurement
- Strong collaboration skills
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $115000 - $160000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.