Responsibilities
About the Role
TikTok's Global Marketing team brings the brand to life through storytelling, innovation, and strategic campaigns that resonate with users across the world. As the Brand & Integrated Marketing Manager for the Americas, you will lead consumer marketing initiatives across key markets including the US, Brazil, Mexico, and Canada. This role blends brand strategy, campaign orchestration, and data-driven execution to shape compelling narratives that increase brand affinity, trust, and usage among both users and non-users.
Key Responsibilities:
- Develop and implement marketing strategies to increase brand metrics among non-users and current users.
- Establish those strategies in collaboration with different internal stakeholders, such as Comms, Media, Social, Marketing Analytics, Creative among other XFN departments.
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- Build comprehensive marketing plans encompassing market context, competition, target audience, brand metrics.
- Identify which marketing/brand problems need to be solved, identify the brand goals and drive the most effective campaigns.
- Monitor, advise and drive the brand results set as Marketing OKRs, as well as vision set by Global Brand & Comms leadership.
- Lead and inspire the Americas Consumer Marketing narrative by overseeing brand strategy and execution in top priority markets (US, BR, MX, CA).
- Develop and implement regional marketing strategies to drive brand growth and awareness, leveraging insights, data, and market context.
- Craft holistic campaign plans-from narrative and audience targeting to media strategy, creative, and measurement.
- Orchestrate end-to-end execution of campaigns by aligning cross-functional stakeholders (Creative, Media, Comms, Analytics, Social, etc.).
- Oversee timelines, budgets, resources, vendor management, and reporting.
- Collaborate closely with global teams to align regional strategy with the broader brand vision and goals.
- Serve as a trusted voice to senior leadership, communicating marketing performance and insights.
- Lead and manage high-performing campaigns across multiple geographies and agency partners.
Qualifications
Minimum Qualifications:
- Experience in consumer brand marketing, integrated campaigns, or consumer strategy-ideally in tech, media, or global brands.
- Proven track record building and executing brand trust/brand reputation campaigns across traditional, digital, social, OOH, sponsorship, and influencer channels.
- Deep understanding of US market trends
- Strong analytical skills; experience using data to optimize strategy, performance, and business impact.
- Strong project management skills, including experience overseeing large budgets and multi-stakeholder execution.
- Experience leading and managing cross-functional projects, budgets, and timelines, and being able to motivate and inspire with their projects (including agencies)
- Comfortable operating in fast-paced, high-growth environments with competing priorities.
Preferred Qualifications:
- Experience working in international environments.
- Background in marketing operations (contracts, payments, vendor coordination, reporting).
- Excellent verbal and written communication skills with an ability to influence across all levels.
- Familiarity with diversity, co-branding, or partnership marketing initiatives.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $141000 - $255600 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.