Responsibilities
Company Overview:
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us:
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
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About the Team:
The enterprise ad sales team works with some of the largest organizations across all categories. They are responsible for enabling advertising on the platform and connecting users with brands.
About the Role:
The Industry Business Solutions Strategist will have deep knowledge of the Specialty Retail Vertical across online advertising, consumption, and measurement. You'll use your influence and relationship-building skills to discover the business needs of our Enterprise + Growth clients and develop winning go-to-market strategies to shape how new and existing businesses grow. You are a gifted storyteller, with the ability to translate insights into clear positioning & marketing outputs that are ownable to TikTok. You anticipate how client decisions are made, persistently explore and uncover the insights that shape the business vertical, understand how the vertical is showing up on TikTok to clearly articulate how TikTok can grow their business.
Responsibilities:
- Build innovative, forward-looking industry narratives, playbooks and B2B marketing outputs that address the challenges and needs of clients and agencies, assets should have a TikTok vibe, enable strategic sales conversations and inspire action
- Define strategic points of view and translate them into effective, breakthrough narratives (Presentations, one sheets, research based collateral) for Specialty Retail
- Multi-task across simultaneous projects and deadlines, collaborating with appropriate team members
- Present thought leadership narratives that are integrated into Key Account Client Meetings, Vertical Events and Client Summits
- Lead the B2B Marketing Pipeline of research and marketing needs for Specialty Retail Vertical
- Create strategic rationale for the annual pipeline of primary research to fuel narrative releases for the Vertical
- Partner with MarSci Research + Insights, Measurement, Creative Lab, Creator Solutions to source on-platform top trends and insights that bolster TikTok's positioning
- Create Use Cases and Case Studies
- Be a strategic partner to Retail Sales Leaders
- Identify winning strategies and scale the insights throughout the Vertical to provide maximum business value to the clients to drive continuous consumption
- Be the industry expert within your vertical sales pod.
- Update Sales, Marketing, and Product teams on the latest headwinds, tailwinds and trends in the industry to inspire new ways of driving consumption for clients.
- Utilizing deep knowledge of the media buying cycle and media industry to help identify opportunities and anticipate barriers for the Vertical
Qualifications
Qualifications:
- 5+ years of experience in Marketing, Advertising, Research & Insights, or Marketing Strategy
- Must be willing to work from the Chicago office 4x per week
Preferred Qualifications:
- Outstanding executive presence and communication skills, with demonstrated ability to engage C-level executives.
- Storyteller with experience communicating the benefit of marketing opportunities to clients.
- Experience building relationships with top marketing decision-makers at brands and agencies.
- Must be able to foster executive relationships with genuine interest in customers' success.
- Knowledge of agency ecosystem, digital and traditional.
- Demonstrated experience using advertising data to craft media strategy.
- Experience with Retail vertical
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2