Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
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TikTok's UK Global Business Solutions team works with some of the largest organizations in the UK across all categories. They are responsible for enabling advertising on the platform and connecting users with brands.
This is an important role reporting to the Head of Client Solutions in UK Global Business Solutions team. The Industry Activation Strategist will have deep knowledge of the vertical industry business landscape, online advertising, consumption patterns and campaign measurement. This role will be responsible for conducting industry research, developing tactical campaign strategies that address key client/industry challenges, and generate insights that feed vertical-wide strategic priorities. You anticipate how client decisions are made, persistently explore and uncover the insights that shape the vertical, and can clearly articulate how our product suite can help clients in the Vertical industry can grow their business on TikTok.
The Industry Activation Strategist will work cross-functionally, with the Client Solutions Managers, Brand Partnership Managers, Product Solutions & Operations, Global Business Marketing, Measurement, and Research & Insights teams.
Responsibilities
- Collate vertical learnings & insights across various internal & external data sources (i.e. campaign data / learnings, platform user data, market data, case studies, product data, etc.)
- Monitoring internal/external product updates, international case studies, creative inspiration, emerging creators, competitor product developments, etc. specific to the vertical's business challenges
- Identify winning campaign strategies / templates that can provide maximum business value and drive continuous consumption in the vertical
- Scale insights and strategies across the vertical to elevate client pitches and/or drive adoption & standardisation of winning campaign strategies
- Educate Sales, Marketing, Measurement and Product teams on the latest headwinds, tailwinds and trends in the industry to inspire new ways of driving consumption for clients (i.e. thought leadership, product development, test & learn plans, etc.)
- Attend high-value client meetings as a key point of reference for clear and authoritative market research and industry insights
Qualifications
- Experience with outstanding executive presence and communication skills, with demonstrated ability to engage C-level executives.
- Strong verbal and written communication skills, with demonstrated experience articulating complex industry-wide challenges and opportunities, in a simple, easy to digest way for senior stakeholders.
- Demonstrated experience using advertising data to craft campaign strategies across full funnel objectives.
- Strong understanding of TikTok's product & measurement suite.
- Ability to collaborate with internal stakeholders to drive alignment on recommended campaign strategies.
- Expert in digital marketing.
- Proactive attitude with a growth mindset, eager to learn, with ego in check.
- Excellent critical thinking & analytical skills.
- Have a passion for TikTok.
- Must be willing to work in London.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.