Growth Partnerships Manager (Gaming)

Responsibilities

About the Team
The Global Business Solutions (GBS) team drives revenue growth for TikTok by combining Sales, Marketing, Operations, Account Management, Agency Partnerships, and Marketing Science. Our entrepreneurial and ambitious client partner teams are focused on delivering impactful business results.

Growth Partnerships Manager acts as a trusted consultant to clients and internal stakeholders by:
- Identifying, prioritizing, and securing new business opportunities.
- Driving marketing investment for TikTok by developing strategic partnerships, with a special focus on brands within the Gaming and App industries.
- Applying a consultative approach by offering tailored strategic media solutions to clients.
- Crafting compelling sales propositions by leveraging internal and external data insights across respective regions.
- Collaborating with cross-functional teams to structure and execute operational and strategic initiatives.

Campaign Management & Revenue Impact
- Coordinating with internal teams such as ad operations, product, R&D, and measurement to ensure smooth campaign execution.
- Conducting post-campaign analysis to evaluate performance, extract insights, and provide strategic recommendations.
- Analyzing historical campaign data to identify trends and establish best practices.
- Managing campaign kick-offs, timelines, assets, and optimization opportunities.
- Partnering closely with product and engineering teams to troubleshoot client issues during campaigns.

Product Adoption & Scale
- Leading product update discussions, educating brands and agencies on TikTok's product offerings, and advising on best practices to maximize campaign performance.
- Serving as an external product consultant to grow existing business partnerships by sharing insights and solutions.
- Managing campaign timelines, assets, and optimization opportunities from start to finish.
- Collaborating directly with product and engineering teams to resolve client challenges during campaigns.

Qualifications

Minimum Qualifications:
- 5+ years of experience in social media, mobile apps, digital, or mobile marketing and sales.
- Strong knowledge of self-serve platforms, auction-based and biddable digital advertising.
- Advanced skills in campaign strategy and execution, particularly for app performance campaigns.
- Proven ability to win support from key stakeholders and exceed sales goals.
- Adaptability and success in fast-paced, rapidly changing environments.

Preferred Qualifications:
- Self-starter with a fast-learning, can-do attitude.
- Collaborative team player with excellent interpersonal skills.
- Growth mindset with a strong commitment to continuous learning and improvement.
- Outstanding communication and presentation skills, including the ability to influence and engage C-level stakeholders.
- Experience or aptitude for hunting and securing gaming accounts, demonstrating a strategic approach to prospecting and relationship-building within the gaming industry.