Growth Marketing Intern (SMB Product) 2026 Summer (BS/ MS)

Responsibilities

As part of the Monetization Product, the SMB Growth Guidance team is positioned to help SMB customers grow with TikTok through personalized, actionable, and effective guidance. We're seeking an experienced Product Marketing Manager to drive the strategy and operation work of the Guidance product team. This role will work with the product, sales department, and other cross-functional teams to build something new and scale it quickly. The right candidate will be excited about creating from scratch and thrives in dynamic, and often ambiguous environments.

Internships at TikTok aim to provide students with hands-on experience in developing fundamental skills and exploring potential career paths. A vibrant blend of social events and enriching development workshops will be available for you to explore. Here, you will utilize your knowledge in real-world scenarios while laying a strong foundation for personal and professional growth. It runs for 12 weeks.

Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to TikTok and its affiliates' jobs globally. Applications will be reviewed on a rolling basis. We encourage you to apply as early as possible. Please state your availability clearly in your resume (Start date, End date).

Summer Start Dates:
- May 11th, 2026
- May 18th, 2026
- May 26th, 2026
- June 8th, 2026
- June 22nd, 2026

Responsibilities:
- Assist in planning, launching, and optimizing B2B TikTok ad campaigns across various locales
- Support creative development by collaborating with various regional leads on ad content tailored for a B2B audience, in specific regions
- Analyze campaign performance data (CTR, CPC, ROAS) and provide insights to improve future campaigns
- Research marketing trends and competitor strategies to help guide our advertising approach
- Collaborate with internal stakeholders across marketing, product, and analytics to ensure campaigns align with business goals

Qualifications

Minimum Qualifications:
- Strong interest in B2B marketing, performance media, and creative advertising
- Familiarity with TikTok as a platform and a user, with curiosity about how businesses show up on TikTok
- Analytical thinker with proficiency in Excel or Google Sheets; bonus if you have exposure to TikTok Ads Manager or other ad platforms.
- A creative eye and a detail-oriented mindset
- Must be able to commit to a 12-week full-time work period during Summer or Fall 2026

Preferred Qualifications:
- Marketing experience
- Excellent communication, time management, and collaboration skills

By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy