Graduate Campaign Manager (DACH) - TikTok LIVE

Responsibilities

This role is part of our Early Career Batch Day. If you're graduating between 2024 and 2025, have less than 3 years of full-time work experience (excluding internships), and are passionate about digital content and creators, we want to meet you.

We're looking for a LIVE Campaigns & Content Manager to join our TikTok LIVE team in Munich. You'll play a critical role in designing, preparing & executing platform campaigns and content initiatives for the DACH region, and contribute to both strategy and execution. You will work with a wide array of internal stakeholders as well as external partners and of course our creators, to bring exciting campaigns and diverse content to our platform.

Eligibility:
- Graduating between 2024 and 2025
- Under 3 years of full-time work experience (internships excluded)
- Passionate about digital content, live stream, creators, and community-driven platforms

Join us for a full-day virtual selection event filled with interviews, networking, and insight into TikTok's LIVE team.

Responsibilities:
- Develop and execute strategic in-app campaigns and content initiatives for TikTok LIVE in the DACH market.
- Design, prepare, and execute revenue-focused campaigns tailored to the DACH market.
- Develop and maintain an overview of the evolving content landscape on TikTok LIVE in DACH.
- Bring new quality and diverse content to LIVE on a continuous basis.
- Source outbounds/manage inbounds of relevant creators/partners, e.g. artists, institutions, events, programmed content, etc.
- Support initial LIVE setup and educate creators/partners on LIVE best practices.
- Manage relationships with creators/partners.
- Amplify reach of content.
- Provide creative input and executional support for campaign and content initiatives.
- Analyze performance metrics to identify trends, optimize campaigns, and generate actionable insights.

Qualifications

Minimum Qualifications:
- Bachelor's degree or Masters Degree in a STEM subject graduating between 2024 and 2025,
- Strong interest in LIVE streaming, the creator economy, and/or community-led platforms
- Demonstrated experience or passion as a content creator, streamer, or community builder
- Analytical mindset with the ability to work with data and derive insights
- Proactive, hands-on, and thrives in a fast-paced, evolving environment
- Excellent communication and project coordination skills
- Fluent in German and English

Preferred Qualifications:
- Internship experience in big tech, media, digital entertainment, or startups
- Prior exposure to creator management, content platforms, or agency ecosystems
- Existing network or familiarity with local creators and agencies is a plus