Responsibilities
About the Role:
We are seeking a highly motivated and experienced General Manager to drive commercial and product efforts across our US Enterprise business.
The GM will be responsible for technical expertise in performance advertising. You will drive commercial strategy, revenue goals, personnel readiness, product requirements, and ensure flawless operational execution within the industries that you will support.
You will report directly to our VP of North America and serve as the advocate for performance advertising both internally and externally.
This role requires a strategic thinker with a proven track record in sales leadership, deep industry knowledge, technical mastery, and the ability to drive revenue growth through innovative sales tactics and strong customer relationships.
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Our ideal candidate will have demonstrated success in the leadership, development, and optimization of scaled sales organizations, across a variety of sectors, and the ability to work cross-functionally to identify and capitalize on opportunities.
About the Team:
The enterprise ad sales team works with some of the largest organizations across all categories. They are responsible for enabling advertising on the platform and connecting users with brands.
Responsibilities:
- Strategic Planning and Execution: Develop and implement comprehensive sales strategies to achieve business objectives and drive revenue growth across various verticals.
- Team Leadership: Lead, mentor, and motivate a high-performing sales team, fostering a culture of excellence and continuous improvement
- Build and maintain strong relationships with key customers, partners, and stakeholders, ensuring customer satisfaction and long-term business relationships
- Product Development Collaboration: Work closely with product teams to ensure alignment of sales strategies with product offerings and market demands
- Serve as a voice-of-customer for the performance ecosystem-informing product roadmaps by relaying client needs and identifying key feature opportunities
- Performance Metrics: Establish and monitor key performance indicators (KPIs) to measure the effectiveness of sales strategies and make data-driven decisions
- Cross-Functional Collaboration: Collaborate with key cross functional partners to ensure seamless execution of sales initiatives
- Partner with measurement and data science teams to evolve and evangelize TikTok's performance attribution framework, ensuring clients can effectively track and optimize ROI.
- Advance our customers' strategy and execution of Performance and Demand Gen for Performance campaigns.
Qualifications
Minimum Qualifications:
- 15+ years of experience in a sales, account management and/or product solution selling role
- 5+ years of leadership experience, including experience managing and mentoring managers as well as individual contributors
- Must be willing to work in New York, New York
Preferred Qualifications:
- Experience managing advertisers throughout the funnel with a deep understanding of their challenges and objectives with a demonstrated ability to lead technically complex sales conversations related to pixels, conversion APIs, feed-based ads, attribution windows, and signal loss solutions
- Prior experience with commerce-specific solutions such as dynamic product ads, shopping campaigns, and feed management systems
- Deep knowledge of performance platforms Ads Manager, or programmatic DSPs, and how they compare to TikTok's ad ecosystem.
- Experience leading multi-region teams or navigating global, matrixed organizations
- Experience partnering with third-party measurement partners (e.g., Nielsen, MMM vendors) and commerce integrations (e.g., Shopify, Salesforce Commerce Cloud)
- Leadership experience engaging and influencing at the executive level with cross-functional groups within a fast-growing organization
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $171600 - $421000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.