Global Product Solutions and Operations Manager, Search Ads Vertical
Responsibilities
About the team
As the HQ Vertical Product Solutions and Operations Manager for Search Ads, you will be responsible for setting the go-to-market and product growth strategy for your responsible vertical for all regions where the product is in general availability. You will partner closely with the product team and regional teams to develop the overall strategic direction and assess key gaps in our Search Ads offering.
You will use your experience and technical knowledge working with the Search Ads product team to develop the strategy, bring together cross-functional stakeholders to execute your plans and align senior product leadership around those plans. You understand vertical market trends, the competitive landscape, and have experience applying those to positively influence advertisers, agencies, and other cross-functional partners.
Responsibilities:
- Lead and consolidate market assessment, quantitative analysis and qualitative feedback, represent your responsible vertical across all regions internally with PM and Engineering teams, and define the go-to-market and product growth strategy for TikTok's ever-evolving Search Ads product.
- Partner closely with regional counterparts, sales teams, and other key stakeholders, to deeply understand pain points, form business requirements, and prioritize solutions to influence the direction of product development.
- This individual must demonstrate a strong understanding of the broader advertising ecosystem as it pertains to Search Ads and the competitive landscape to develop strategic positioning and provide product feedback.
- You will be instrumental in setting and owning the product growth target by vertical by region and ensuring flawless execution and operations against the strategy.
- Support alpha and beta programs for our Search Ads solutions and new features.
- Communicate the value proposition of new products to vertical stakeholders and ensure that effective collateral and packages are created.
- Support sales pitching, account deep dive, workshop and T2T for large clients under your responsible verticals.
- Drive product adoption and usage rates by supporting key market strategy and effective product support.
- Build an understanding of the most nascent TikTok Search Ads solutions and leverage these products to achieve customer goals.
Qualifications
Minimum Qualifications:
- BA/BS degree or above.
- 5+ years of experience within the digital advertising industry across search, marketplace, social, display, direct response, and/or ad networks with a keen understanding of Search Ads.
- Experience partnering with product teams to identify and bring to market solutions for sellers.
- Strong knowledge of sales and marketing processes.
- Strong knowledge of the competitive landscape of Search Ads
- Experience using Search Ads products from Facebook, Google, Twitter, Amazon, etc.
- Knowledge of advertiser needs for organic search and best practices
Preferred Qualifications:
- Experience collaborating with cross-functional teams to drive results, developing and executing against global launch plans to bring products to market
- A commercial mindset with experience building business cases from market research and analysis
- Experience in global roles.
- Product marketing experience in web & mobile advertising and paid search, and successfully contributing at both strategic and tactical levels.
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- Strong knowledge across key areas of monetization products including ads delivery, keyword bidding, search algo, targeting, privacy, brand safety, and suitability.
- Experience in influencing product management decisions.
- Experience in influencing behavior change of key stakeholders at a variety of levels within an organization.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $128000 - $290160 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
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