Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
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The Ads Delivery Product Marketing team is part of the Product Strategy and Operations (PSO) organization, and is responsible for building ad campaign delivery solutions for advertisers on TikTok.
As the Product Marketing Manager for Search Ads, you will be responsible for setting the go-to-market strategy for all regions. You will partner closely with the product team and regional teams to develop the overall strategic direction and assess key gaps in our Search Ads offering. Additionally, you will also serve as the liaison between the monetization team and the user side team, representing advertiser needs and influencing the organic search product roadmap.
You will use your experience and technical knowledge working with the Search Ads product team and Shop Ads team to develop the strategy, bring together cross-functional stakeholders to execute your plans and align senior product leadership around those plans. You understand market trends, the competitive landscape, and have experience applying those to positively influence advertisers, agencies, and other cross-functional partners.
Responsibilities:
- Lead and consolidate market assessment, quantitative analysis and qualitative feedback, represent all regions internally with PM and Engineering teams, and define the go-to-market strategy for TikTok's ever-evolving ads product, with a focus on Search Ads.
- Partner closely with regional counterparts, sales teams, and other key stakeholders, to deeply understand pain points, form business requirements, and prioritize solutions to influence the direction of product development.
- Bridge the gap between the monetization team and the user side team, representing advertiser needs and influencing the organic search product roadmap to create a brand-suitable environment for the long-term success of monetization.
- This individual must demonstrate a strong understanding of the broader advertising ecosystem as it pertains to Search Ads and the competitive landscape to develop strategic positioning and provide product feedback.
- You will be instrumental in setting the go-to-market strategy by region and ensuring flawless execution and operations against the strategy.
- Plan and lead the successful adoption of alpha and beta programs for our Search Ads solutions.
- Communicate the value proposition of new products to all stakeholders and ensure that effective collateral and packages are created.
- Drive product adoption and usage rates by supporting key market strategy and effective product support.
- Build an understanding of the most nascent TikTok Search Ads solutions and leverage these products to achieve customer goals.
Qualifications
Minimum Qualifications:
- BA/BS degree or above.
- 5+ years of experience within the digital advertising industry across search, marketplace, social, display, direct response, and/or ad networks with a keen understanding of Search Ads.
- Experience partnering with product teams to identify and bring to market solutions for sellers.
- Strong knowledge of sales and marketing processes.
- Strong knowledge of the competitive landscape of Search Ads
- Experience using Search Ads products from Facebook, Google, Twitter, Amazon, etc.
- Knowledge of advertiser needs for organic search and best practices
- Experience collaborating with cross-functional teams to drive results, developing and executing against global launch plans to bring products to market.
- A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change.
- A commercial mindset with experience building business cases from market research and analysis.
- Excellent communication, organizational and analytical skills.
Preferred Qualifications:
- Experience in global roles.
- Knowledge of Search Ads in the setting of a marketplace such as Amazon, Lazada, Shopee, Tokopedia.
- Product marketing experience in web & mobile advertising and paid search, and successfully contributing at both strategic and tactical levels.
- Strong knowledge across key areas of monetization products including ads delivery, keyword bidding, search algo, targeting, privacy, brand safety, and suitability.
- Experience in influencing product management decisions.
- Experience in influencing behavior change of key stakeholders at a variety of levels within an organization.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at tt.accommodations@tiktok.com.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $141360 - $275652 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:
We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.
Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.