Responsibilities
About the team:
Our Ads Measurement PMM team covers Attribution, Incrementality and 3rd party integrations. We are looking for a Product Marketing Manager who will be responsible for setting the go-to-market strategy and partnering closely with cross-functional stakeholders in product management, marketing science and business marketing to assess key gaps and develop the strategic direction for our performance measurement solutions.
About the Role:
You will use your experience and marketing knowledge working with measurement products to develop the strategy, bring together cross-functional stakeholders to execute on their plans, and align with senior product leadership around those plans. You understand measurement industry trends, the competitive landscape, and have experience applying those to positively influence advertisers, agencies, and other cross-functional partners.
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Responsibilities:
Owner of 1-2 brand measurement solutions in TikTok's solution suite with a strong understanding of auction ads capabilities.
Define go-to-market strategy for TikTok's brand Measurement products. Our team is instrumental in setting go-to-market strategy and ensuring flawless execution and operations against the strategy.
Develop thought leadership around key product launches and ins response to industry developments partnering closely with the Global Business Marketing team
Develop programs that enable uptake of attribution solutions, identify blockers to implementation and work cross functionally to resolve these
Partner closely with the Sales and Marketing Science teams to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development.
Communicate the value proposition of new performance measurement products to all stakeholders and ensure that effective collateral and packages are created.
Qualifications
Minimum Qualifications:
BA/BS degree or above
3+ years of product marketing or product management experience with digital ad products
5+ years of experience in the digital advertising industry in a measurement capacity
Strong knowledge of measurement solutions (Brand Lift Study, Sales Lift, MMM, advertising effectiveness solutions) and experience working on qualitative and quantitative measurement of marketing campaigns.
Excellent communication, presentation and analytical skills. Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences.
Preferred Qualifications:
- Ad Attribution experience with a technology company, media agency, consulting firm preferred.
- A fast learner with a good sense of judgement and original thinking. Ability to thrive in ambiguity and adjust quickly to change.