Global Product Counsel - Performance Ads

Responsibilities

About the team
The Global Monetization Product and Technology Legal team supports TikTok's innovative and state-of-the-art advertising products. We're growing fast and you'll work on the most exciting legal issues as disruptive technological innovations require creative and proactive legal guidance.

In this role, you would lead legal review and take a collaborative approach to help build TikTok's performance ad products that are used around the world. You would support various ad format verticals, various industry verticals, core ads algorithms, various ecommerce ad types, and our ad-buying tools included our automated and AIGC-powered tools. We are seeking a highly experienced, bright, and capable attorney with substantial expertise across ad tech, privacy, consumer protection, AIGC, automation, regulatory engagement, IP and more.

Responsibilities
- Serve as the primary global legal advisor for designated product verticals, partnering closely with Product and Engineering teams worldwide to understand and support new products and technologies
- Provide proactive legal guidance throughout the product lifecycle-from early development through launch and post-launch-by identifying potential risks and delivering practical risk-mitigation strategies
- Support negotiations and contracting with third-party technology partners
- Collaborate with cross-functional legal teams to ensure coordinated, comprehensive global advice
- Contribute to drafting public-facing materials that describe new products and technologies

Qualifications

Minimum Qualifications:
- Extensive legal experience gained through private practice and/or in-house roles
- Familiarity with global legal issues impacting digital advertising including consumer protection, privacy, AIGC, automation and IP
- Exceptional legal and business judgment, with the ability to think both strategically and creatively
- Highly detail-oriented, with a strong work ethic and commitment to excellence
- Self-motivated and proactive, with a willingness to take ownership of projects and quickly learn emerging areas of law and technology
- Ability to write with clarity, precision, and impact

Preferred Qualifications:
- Product counseling experience on AI, AIGC, and automation
- Product counseling experience on model training, evaluation, and deployment
- Experience with ad bidding strategies and the ad tech ecosystem

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $170667 - $319200 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: