Responsibilities
About the Team
The Global Agency & Accounts Team (GA&A) is a strategic and consultative partner to the largest advertisers and agencies in the world, helping them to develop TikTok solutions that build businesses and brands across our integrated suite of products.
We have an opening for a client-facing Global Account Director to be based in New York who will lead the global relationship with our largest consumer packaged goods (CPG) partner(s). We are looking for a strategic leader with sales/business development experience that will work hand in hand with TikTok's regional sales teams around the globe. This role is an essential team member responsible for partnering with a variety of cross functional teams to fuel revenue growth, build global infrastructure, manage the successful implementation of JBP contracts, legal clearances, product education/innovation, use data to build consultative solutions for our largest global brand partners, and opportunity map growth areas for our business. The Account Director will strengthen key regional client relationships with a focus on supporting revenue, advertiser education & internal sales team satisfaction. Success in this position requires a focus on revenue generation, client service, the ability to thrive in a dynamic work environment, strong collaboration skills, and the ability to provide custom solutions for advertisers and internal cross-functional teams.
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Responsibilities
• Conduct regular business reviews and take a consultative, long-term approach to build
productive relationships with clients, in collaboration with the Global Accounts and regional
Sales team.
• Serve as external product consultant educating clients and agencies on product solutions
and best practices.
• Work and collaborate with diverse group of internal cross-functional teams across the
Consumer, Content, Product and Revenue business units to drive organizational KPIs.
• Proactively lead product update discussions, educate global brands on TikTok's new and
existing products, and advise on best practices to drive incremental business opportunities.
• Global Reporting & Analysis: On-going deal management and fulfilment analysis of spend,
seasonality, bonus allocations and fulfillment, market participation and saturation.
• Optimization Analysis: Internal ‒ Product Suite, Rates, Seasonality, Campaign volume,
Creative Production. External ‒ Market, category and product engagement, best practices
and innovation tracking, casework sharing.
• Cross-Brand Sharing: Ensures learnings and innovation shared across the accounts and
global network shared internally and across functions.
• Analyze account performance data to offer clients data-driven business insights and at the
same time, use those insights to improve our account and advertising offerings.
• Collect and share marketplace feedback and guide our account strategy.
• Support and work with the regional sales team on pre-sale research and pitch process and
collateral.
Qualifications
Minimum Qualifications
• Leadership experience in account management/client services roles in digital marketing.
• Excellent collaboration skills.
• Global experience operating at global networks in previous roles and deep understanding of
nuances by region.
• Ability to analyze data and identify insights to assess business performance.
• Proactive attitude with excellent project management, organizational, and analytical skills.
• Strong verbal and written communication skills, ability to effectively translate technical
language to non-technical stakeholders.
• Expertise in digital marketing ad products including measurement solutions, encompassing
experience with key performance indicators (KPIs) to drive data-driven strategies.
Preferred Qualifications
• Self-starter, a fast learner who has critical thinking
• Have a passion for TikTok
• Experience with ad verification partners (IAS, DV, DAR, MOAT)
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $118000 - $180000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.