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Events Manager, Integrated Marcomms

AT TikTok
TikTok

Events Manager, Integrated Marcomms

Singapore

Responsibilities

Team Introduction
Our Team aims to help businesses and brands unleash their creative side, connect with our audience, and drive revenue and growth. We are looking for an excellent marketer to help us listen better, be more agile and continually look for ways to deliver real value to all our stakeholders, internal and external, and across the region.

Responsibilities
1.Plan, execute, and oversee end-to-end event experiences across B2B and B2C formats - from executive summits, client workshops, industry conferences, agency roadshows, creator community events, brand experience zones, to large-scale consumer-facing festivals.
2.Collaborate cross-functionally with marketing, sales, partnerships, and product teams to define event objectives, target audience, messaging, and integrated campaign touchpoints.

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3.Lead event creative development and production in partnership with external vendors, agencies, and internal stakeholders, ensuring high-quality brand storytelling, experience excellence, and audience engagement.
4.Manage event timelines, budgets, and logistics with a high level of detail and accountability, from venue scouting and contract negotiation to on-site operations and post-event analytics.
5.Develop and implement audience engagement strategies tailored to both professional (e.g., brands, agencies, and partners) and consumer communities.
6.Analyze and report event performance using data-driven insights by tracking key metrics and provide strategic recommendations for future events.
7.Stay agile and solutions-oriented in fast-paced environments, adapting quickly to shifting priorities while maintaining attention to detail and creative ambition.

Qualifications

Minimum Qualifications
1.Experience: 5+ years in event management, with a proven track record of executing both B2B and B2C events across various formats, including conferences, roadshows, and large scale consumer engagements.
2.Project Management: Demonstrated ability to manage multiple events simultaneously, ensuring timely delivery within budget constraints.
3.Analytical Skills: Proficiency in analyzing event performance metrics, translating data into actionable insights to inform strategy and improve ROI.
4.Communication: Excellent verbal and written communication skills, with the ability to effectively liaise with internal stakeholders, external partners, and vendors.
5.Creativity: Strong creative vision to design engaging event experiences that align with brand objectives and resonate with diverse audiences.
6.Education: Bachelor's degree in Marketing, Communications, Event Management, or a related field.

Preferred Qualifications
1.Proven experience in developing and executing B2B marketing communication strategies that effectively engage brands, media/creative agencies, ecosystem partners, and industry stakeholders.
2.Strong track record in leading integrated marketing campaigns end-to-end, including events, content marketing, email, social media, press, and lead nurturing.
3.Experienced in driving regional programs in close partnership with global and local stakeholders, ensuring alignment and consistency across markets; prior regional role experience is a plus.

Client-provided location(s): Singapore
Job ID: TikTok-7500110918304745746
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • HSA
    • Life Insurance
    • Fitness Subsidies
    • Short-Term Disability
    • Long-Term Disability
    • On-Site Gym
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Snacks
    • Pet-friendly Office
    • Happy Hours
    • Some Meals Provided
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K) With Company Matching
    • Performance Bonus
    • Company Equity
  • Professional Development

    • Promote From Within
    • Access to Online Courses
    • Leadership Training Program
    • Associate or Rotational Training Program
    • Mentor Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)

Company Videos

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