Responsibilities
ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services - over 2.5 billion people interact with ByteDance products, including TikTok.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
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Team introduction:
The Business Marketing team drives the media market with data, increasing TikTok revenue by empowering the sales team with data that generates substantial impact and revenue. This team is also responsible for developing analysis of internal and third-party data for audience and behavior on TikTok to generate insights by verticals.
About the Role
TikTok Brazil is looking for a full-time Data Marketing Lead, working to our Business Marketing team. This role will partner primarily with our Global Business Solutions marketing teams to empower them with new business insights.
Responsibilities
- Work closely with cross-functional partners (Business Marketing, Ad Product, Sales, Measurement) to address knowledge gaps in our understanding of TikTok users and their behavior.
- Analyze internal TikTok data to build an in-depth understanding of our users, and blend this analysis with third party research results to create business opportunities using those findings.
- Leverage syndicated 3rd party research services to compile, synthesize, and turn-around rapid insights collateral to meet inbound requests.
- Adapt analysis to specific research questions using a range of data sources and research methodologies.
- Communicate results and business recommendations to diverse business stakeholders.
- Partner with regional and global insights teams across larger scope research projects across shared topics.
- Support the data for the daily sales pitch needs and relevant data to build our main narratives.
- Develop data for our event keynotes and support with our business cases data.
- Create methodology to allow for standardization of hashtag categorization.
- Create and maintain updated hashtag packages for each organizational market and area of focus of the sales team.
- Enforce and share knowledge about TikTok's internal data (data policy).
- Lead and develop a team of Data Analysts.
Qualifications
Minimum Qualifications
- 5+ years of work experience in a marketing environment working with data analytics, specifically with primary data (consumer insights, attitudinal and media data).
- Strong communication skills and experience in visualizing and reporting data learnings and analyzing data that will generate impact to our clients and agencies. With experience with data analysis from raw data and turn insights into sales material.
- Highly capable in supporting business needs with analysis using SQL queries to derive actionable insights and visualize data. And skills to create reports and dashboards that allows teams to understand and optimize initiatives.
- Strong data operations for discovery, extraction, automation, and process improvement.
- Relevant bachelor's degree OR experience in a business field with a focus on quantitative or research methods; graduate degree's in science, mathematics, operations, business, digital marketing or survey-based research methods is a plus.
- Exceptional time and goal-oriented self-management skills are a must with,. Previously experience as a lead is appreciated.
-Excellent Portuguese & English language skills (written
& verbal).
Preferred Qualifications:
- Previously experience as a lead will be a plus;
- Creative, outside-the-box thinker and strategist
- A team player and collaborator
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2