Creators Marketing Specialist - Integrated Marketing (TikTok Shop by Tokopedia, Indonesia)
Responsibilities
About the team
The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.
Responsibilities:
Creator Recruitment & Relationship Management
- Identify and onboard TikTok creators aligned with campaign strategy
- Build and maintain long-term relationships with creators, agencies, and influencer partners.
Campaign Planning & Execution
- Plan, select, execute, and manage creator marketing campaigns that drive sales, awareness, and engagement.
- Align with brand marketing teams to match creators with relevant promotions and product launches.
- Create briefs, guide creators on campaign briefs, content strategy, and creative direction.
Performance Monitoring & Optimization
- Track creator performance using metrics such as GMV, click-through rate (CTR), CCPV, and ROAS.
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- Regularly analyze campaign performance to identify opportunities for growth or improvement.
- Generate reports and insights for internal teams and leadership.
Trend Analysis & Creative Innovation
- Monitor TikTok trends, creator content formats, and platform changes to inform strategy.
- Recommend innovative content ideas and pilot new formats (e.g., live selling, product unboxings, viral challenges).
- Collaborate with creators on storytelling that aligns with both brand and audience.
Compliance & Risk Management
- Ensure that all creator content complies with TikTok's policies, advertising guidelines, and brand safety standards.
Qualifications
Minimum qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field with 2-4 years of experience in influencer marketing, creator partnerships, or affiliate marketing, ideally in a commerce or social platform.
- Strong interpersonal and relationship-building skills with experience managing external partners or creators.
- Data-driven mindset with experience analyzing campaign performance and optimizing strategy.
- Excellent project management skills with the ability to handle multiple campaigns at once.
- Creative thinker with a pulse on culture, social media trends, and consumer behavior.
- Comfortable using analytics tools, and spreadsheets.
Preferred qualifications:
- Knowledge of key product categories in TikTok Shop (e.g., beauty, fashion, electronics).
- Experience with TikTok Shop, live selling, or affiliate programs is a strong plus.
- Deep understanding of TikTok's creator ecosystem, trends, and content formats.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.