Creator Campaign Strategy Manager - TikTok LIVE - London
Responsibilities
About The Team
The TikTok LIVE Operations team is obsessed with everything related to LIVE content - from creator growth and community engagement to campaign design and platform innovation. Our mission is to empower creators to build a creative, engaging, and safe space for all users while driving sustainable growth through high-impact LIVE campaigns.
We are seeking a Creator Campaign Strategy Manager to design, execute, and optimize LIVE campaigns across Southern European markets, with a focus on Greece, Portugal, and Croatia. This role will combine creative thinking, data-driven strategy, and operational excellence to enhance creator engagement and revenue performance.
You will play a key role in shaping TikTok LIVE's campaign strategy by designing goal-driven programs for creators of all tiers, analyzing performance data, and driving continuous improvement across multiple regions.
- Create, plan, and execute goal-driven LIVE campaigns tailored to all creator tiers for assigned markets (Greece, Portugal, Croatia).
- Analyze campaign performance, identify key trends and gameplay patterns, and present insights to continuously improve campaign design and outcomes.
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- Collaborate closely with local creator and agency teams to ensure creator education, engagement, and maximum participation rates.
- Work cross-functionally with revenue, product, and creative teams to enhance campaign effectiveness and overall LIVE experience.
- Partner with product teams to develop innovative campaign ideas and new ways to engage audiences and creators on LIVE.
- Contribute to revenue growth strategies, monitoring campaign impact on performance and monetization metrics.
- Provide data-driven insights to inform strategic planning, creator selection, and content direction.
- Stay ahead of LIVE and creator industry trends, identifying new opportunities for creative engagement and growth.
- Be creative, proactive, and champion new campaign ideas that inspire both creators and users.
Qualifications
Minimum Qualifications:
- Bachelor's degree or above.
- At least 2 years of experience working in creator and campaign management.
- Excellent analytical skills with the ability to analyze large datasets, spot trends, and translate findings into actionable strategies.
- Strong problem-solving abilities with a keen eye for detail and data interpretation.
- Excellent communication and presentation skills in collaborative, cross-functional environments.
- Proven ability to work in a fast-paced, evolving environment, adapting to change and ambiguity.
- High fluency in English in written and spoken.
- High proficiency in oral and written Greek, Portuguese, or Croatian to manage Greek, Portuguese, or Croatian campaigns and engage with creators in assigned markets.
Preferred Qualifications:
- Proven experience in campaign planning, strategic operations, data analysis, and creator management.
- Previous background in live streaming or entertainment operations is preferred but not required.
- Creative thinker with an entrepreneurial mindset and a passion for LIVE content and creator ecosystems.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.