Creator Campaign Strategist - TikTok Shop - Malaysia
Responsibilities
About the team
The Creator Operations team drives the success of creator-related campaigns in the MY market by breaking down goals, crafting strategies, and coordinating cross-department efforts from planning to execution. We closely integrate with the affiliate creator ecosystem to boost creator supply and conversion growth.
Responsibilities
- Accountable for deconstructing objectives for creator-centric campaigns within the MY market, developing strategic frameworks, facilitating cross-departmental coordination, overseeing execution, monitoring progress, and conducting iterative reviews to ensure seamless integration with the affiliate creator ecosystem, thereby driving creator acquisition and conversion growth
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- Leverage market intelligence, industry trends, and creator profiles through comprehensive data analysis, creator surveys, and other methodologies to identify opportunities and challenges, enabling the effective implementation of major promotional initiatives (e.g., Double Digit, Payday) and key special events (e.g., SCD, LinkShare).
- Design event mechanisms-including policy incentives, product matchmaking, and traffic resource allocation-in collaboration with business units to elevate creator engagement and maximize overall revenue generation.
- Partner with the IMC team to spearhead cross-functional collaboration, coordinate resource mobilization, and ensure the efficient execution of events from conceptualization through to delivery.
- Collaborate with other functional teams to promote product tool optimization for Creator Management workflow, supporting the long-term development of the affiliate creator ecosystem
Qualifications
Minimum Qualifications
- Bachelor's degree and above, with experience in e-commerce event operations, must have experience in managing major promotions (e.g., double digit, payday), knowledge of marketing and products preferred
- Strategy output based on data analysis, with good data sensitivity, basic perception of the MY affiliate creator ecosystem, strong cross-cultural/cross-department communication and project management abilities
Preferred Qualifications
- Project management experience - able to independently handle key business indicators, and break down clear timelines and workflows
- Global vision with clear strategic thinking and logical mindset, possessing effective planning, analysis, and problem-solving abilities
- Strong communication and cross-department collaboration abilities, able to adapt to a fast-paced work environment
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
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